Through lead generation, you can attract complete strangers and turn them into paying customers. Here’s a guide on how to use Facebook to attract new leads and a few tips that will help you grow your customer list.
Everyone and their Mom has Facebook nowadays, and because of that, marketing on Facebook is becoming increasingly important. You can attract new customers with their advanced targeting techniques, including behavior (such as people about to move, or members of a family based household) and interests (such as people interested in serviced office companies). Lead Ads are some of the more powerful methods you can choose through the platform, as the user can submit information directly inside Facebook without having to take any other steps.
Using the Power Editor to Easily Duplicate Ads
The Power Editor is one of Facebook’s time saving tools where you can export and import a selection of ads created already, and duplicate them across accounts or quickly edit and re-upload. Just select your campaigns, ad sets or ads you want to work with, and click Export Selected.
Email List Acquisition
We all know how important it is to get a potential customer’s email address or interactive attention for that matter. Yet, it can seem impossible to get someone to provide their email address, even with a pop-up subscription ad or a cheesy incentive. Luckily, with Facebook, you can create a flashy ad that attracts customer to easily subscribe in two clicks. How is that possible?
By creating a Lead Ad on Facebook, your ad will not only show a professional and attractive photo and copy, it’ll provide a call-to-action “Subscribe” button (you can name this whatever you like). When users click on the “Subscribe” feature, Facebook verifies their email address and the user is immediately subscribed to your list. Facebook takes the user’s email they use to log-in to their account to sign-up for your subscription. The beauty of this tactic is that the user is able to quickly do this without leaving the platform, making it easier than ever for your company to capture new leads.
Aim for Quality, Not Quantity
It might seem great at first when your Facebook ad has generated over 1,000 emails for you in only a couple of days. However, it won’t be great when you find out that over half of the emails are either fake or people who aren’t truly interested in the products you sell. That’s why it’s advantageous to create an ad that generates quality leads, so you’ll truly have more potential customers to pitch to.
A lot of this has to do with creating a pitch that speaks directly to your customers. Are you trying to sell to stay at home moms, dog lovers, or sports fans? Chances are, if you’re pitching to several different audiences, you might even want to create several different ads. Facebook also notices the types of people clicking on your ads and tries to find similar people/your main audience.
You can also ensure higher quality leads by incorporating a Welcome Screen into the lead form (when you create the lead form, just switch on the Welcome Screen function and write an introduction for people to read. This will prevent accidental submissions as well as weed out any users not really interested in the service.
How to Generate More B2B Clients
If your business is looking to service other companies instead of consumers directly, the best way is to target a specific job title or employer. If you’re a software marketing company looking to help businesses close more sales, it would be wise to create an ad set targeted towards sales managers and marketers. If you’re trying to get your latest kitchen equipment into all the best restaurants, you will want to target chefs or Food & Beverage Directors. This is easily done by selecting the Employer category in the Interest Targeting function.
We hope you’ve enjoyed this insightful guide on generating new leads through Facebook ads. This post was brought to you by Antares Serviced Offices located in Bangkok.
About the Author
Sarah Marshall is the content writer for Antares, a serviced office company in Bangkok, Thailand. When she is not busy at work, she can be seen travelling around Thailand, enjoying the sunshine and food.”