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Facebook is one of the world’s largest social media sites, connecting people from all corners of the globe. That’s why it’s an advantageous tool when it comes to advertising your business.
With social media’s developing algorithm, it can be hard to connect directly with fans of yours.
This is why Facebook is special when it comes to advertising, it has a micro-targeting feature that really comes in handy when starting your business’ online presence. You can check the Facebook interests list to find which target group you should aim at.
You still need to understand the different types of ads to perfect your promotion strategy, so here’s how to take advantage of the best Facebook ad strategies.
1. Image Ads
This is a simple way to get started with Facebook advertising. You can easily turn any of your business’s previous picture posts into ads by boosting the post. It’s important to use an eye-catching, detailed photo for your image ad.
Facebook’s micro-targeting feature will put your ad in people’s feeds who are interested in similar products and businesses as your own.
This is why it’s important to choose a post that puts you apart from the others, so potential customers click on it and say “Wow! I need to follow them for more content.”
You will need to pay a small fee to boost your post, this is normal. Facebook is pay-to-play and you pay for the biggest turnout. The more money you pay, the more feeds Facebook will put your post in.
It’s a small price to pay to put your advertisements in the focus of thousands instead of hundreds.
2. Facebook Stories
Stories are the newest feature Facebook has launched. Despite its short-lived landing, it’s been proven one of the more successful Facebook ad strategies because of its sheer popularity.
Similar to apps like Snapchat and Instagram, Facebook now offers a 24-hour story feature.
This allows you to post pictures and videos on “your story” which appears for a full 24-hours before disappearing. This story is shown both on your profile and in Facebook’s story feed.
Over 5 million daily users are tuning in to the story feed! Stories give you an exclusive, behind-the-scenes feeling. Use the popularity of this feature as leverage to further your business visibility by posting daily on both your timeline and story.
3. Buying Facebook Likes
Buying cheap Facebook likes is an easy way to ensure higher visibility for your posts in your follower’s feed. Having a lot of likes on your Facebook posts will make your followers believe in your business’s reputation.
When you have a consistent flow of likes on your page it, not only, boosts your page’s popularity but it projects your page higher in the search results attracting more traffic to your page.
Taking Advantage of Facebook Ad Strategies
Facebook is an easy way to start advertising your business online.
Using Facebook ad strategies such as boosting your image posts to become advertisements, or buying Facebook likes to boost your business popularity each tactic is easy to do and guarantees a spike in traffic to your page.
If this information was helpful to you please explore the rest of our page to find more social media marketing advice and information.
You may also like: Advanced Guide to Lead Generation on Facebook
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