To put it simply, link retargeting is just like traditional ad retargeting. The key difference is that instead of having to send customers to your site, you can display retargeted ads based on the link they click. And it can be any link – not just to your website. Link … [Read more...]
How to Build a Small-Business Brand
Until recently, when people talked about brands, they were usually referring to large companies that spend millions of dollars on establishing their position within their industry. However, this is no longer the case. Small businesses are also able to create a recognizable brand … [Read more...]
Hottest Digital Advertising Trends for 2017 – Infographic
As digital advertising continues to grow at a break-neck speeds, more and more companies are starting to realize its potential against other traditional marketing efforts of today. Despite this, digital advertising faced some serious challenges in 2016, particularly due to the … [Read more...]
Times Square Vs Piccadilly Circus: The Billboard Capitals of the World – Infographic
Times Square and Piccadilly Circus are two of the busiest areas in the world. They both have rich histories and are mostly famous for their billboard displays. For the last 100 years, billboards have dominated both areas, with some of the biggest brands in the world advertising … [Read more...]
5 Ways To Reward Customers For Actions
For many years, rewards and loyalty programs have been great tools for companies to help create a stronger bond between them and their customers and provide stimulation for wanted behavior. In exchange for purchasing certain amount of products, customers receive points that … [Read more...]