As a small business owner, you know how important it is to account for every penny that goes in and out of your company. Even when sales are good, it’s vital you stretch your funds in case an emergency expense or unexpected slump presents itself. Cutting costs where you can is … [Read more...]
Advertising Your Business at a Convention
When it comes to bringing in the masses, heading to your nearest marketing, networking, or general business convention is always a good step. Setting up a stall that allows you to showcase all the best and brightest in your business, to the people who will really understand and … [Read more...]
What You Need to Keep in Mind when Wrapping Your Car
Okay, so you’ve decided that you’re looking at car wrapping to help with advertising. It’s definitely one of the best investments you can make as it’ll help you with your ‘driving downtime’ and help you make the most of your money in advertising. But how exactly should you be … [Read more...]
What is Link Retargeting?
To put it simply, link retargeting is just like traditional ad retargeting. The key difference is that instead of having to send customers to your site, you can display retargeted ads based on the link they click. And it can be any link – not just to your website. Link … [Read more...]
How to Build a Small-Business Brand
Until recently, when people talked about brands, they were usually referring to large companies that spend millions of dollars on establishing their position within their industry. However, this is no longer the case. Small businesses are also able to create a recognizable brand … [Read more...]