Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

Make Money In Your Sleep With These Passive Income Generation Ideas

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Close your eyes and imagine this. You’re in Hawaii enjoying the sea. The sun is up and your bank account has started filling up. How? Because you have created a system, in fact, a couple of systems in place that is making you rich with each passing day.

How is it possible? Well, if you haven’t heard of passive income. Now is the time to read about it and do something about it. The future is near, and there is no room for robots that are just working 9-5 and catering things that are important for their boss.

It is now time to move forward with passive income. A stream of income that can help you make money even in your sleep. If you Google Passive income generation ideas, you’ll be bombarded with lots and lots of results and each result will sound like it is for you.

But, don’t make the mistake of doing whatever feels like good for you without doing some research on it. There are tons of ways in which you can make passive income, and if you are able to be successful in one way, you can try out other ways too.

Before that, you need to gauge the ways in which you can make most of the money. The ways in which you can make a maximum profit without the expense of your energy. Here, Branex – a digital agency from Toronto came up with an exciting infographic that can help you decide which method is the right fit for you.

It is not just about using any one method to earn money. The goal is to choose more than one method and make as much money as you can. Because in the end, it is all about how smart you can be in making the most amount of money with the limited resources you have.

About the Author

Muhammad Osama is a SEO specialist at Branex Canada.

The Ultimate Guide To Social Media Event Marketing

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No matter what kind of event your organization is holding, it needs people to be successful. Even an event with big-name guests, attractive branding or noteworthy activities will be a failure if people don’t attend. Fortunately for marketers and event organizers, it’s never been easier to get the word out about an event to a broad audience, thanks to the rise of social media. With social media, marketers and event planners can let millions of people know about their events with relative ease. What’s more, they have greater control over the message they want to deliver than they could with traditional marketing tools such as print advertising and radio spots.

Yet the sophistication of social media relative to traditional marketing methods means publicizing an event through social media channels is a bit more complicated. When used properly, social media can be an essential tool for featuring an event. However, if social media isn’t utilized the right way, it’s just as good as having no promotion.

For example, marketers must understand how to use the interactivity of social media to their advantage when promoting an event. Responding to people’s questions about the event promptly or sharing relevant content generated by others can go a long way to building awareness of the event — as well as loyalty to the brand. Marketers also must understand how to take advantage of social media’s built-in metrics to measure the reach and scope of their messaging and its impact on the intended audience.

Social media makes marketing an event easier and more effective than ever, but only if the marketing professionals involved use it correctly. The accompanying guide contains some important information about social media event marketing. Take a look to make sure your next event leverages social media to its full potential.

The Ultimate Guide To Social Media Event Marketing created by AttendStar

About the Author 

Gary Bradshaw is CEO and owner of AttendStar, an online event ticketing software company. He has 17 years of experience in the industry and focuses on blending ticketing with event marketing to help events be successful.

Sales Tips: Only Focus on The Sales Metrics You Can Control (Infographic)

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The data-driven world that we now live in as made tremendous advancements in various technologies. This has helped sales managers all over the world in gathering and analysing important pieces of information to make accurate reports and forecasts of the company’s sales standing. Through numerous programs and applications, the painstaking process of identifying key metrics and KPI’s have never been easier.

However, having access to this wide range of data is futile if the sales manager lacks focus on the metrics that matter the most. With so much data in their hands, it’s easy to get derailed and fly off the tangent, entirely missing the statistics that should’ve been the focus instead.

But how can this be counteracted, or avoided altogether? Find out today with this infographic by Kona AU.

Infographic by Kona AU.

 

A Guide to Choosing the Best Digital Channel for Your Business

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The availability of digital channels is now more widespread than ever. From one standpoint, this phenomenon can make marketing services easier for marketers. It’s not only faster to deliver your message through digital marketing channels, but it’s also a convenient way to measure the results of your marketing campaigns through data analytics.

 On the other hand, having too many digital channels may also present challenges to your marketing team. It could get confusing and overwhelming to develop an integrated digital marketing plan, where you’re able to leverage every piece of digital marketing technology out there. Some companies, however, end up spreading themselves too thin in their earnest desire to establish a strong presence in the online marketing space.

While it’s important for your marketing strategy to include the use of digital channels, it’s equally crucial for you to identify where to focus your efforts and resources. Take note that digital marketing channels may use varied tools and systems on their platform. Therefore, you’ll need to have a thorough understanding of how each one works vis-à-vis the goals, budget, and desired results of your team to help you match the right platform for your business.

Use the accompanying infographic as your starting point.

Infographic by Connext Digital

Guard Your Secrets Offline and Online

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When it comes to keeping our personal information private, the recent Facebook scandal has shown us that there really is only one course open to us – don’t share any information online.

In case you have been living under a rock and rarely go online, 2018 was the year when we finally understood how Donald Trump became so popular in the presidential election.

Cambridge Analytica, a marketing company, used an app to harvest information about people’s fears and dreams on Facebook. If you downloaded the app, perhaps received compensation for using it. This was in the terms and conditions.

The scary part? The app was downloaded by something like 270,000 people, but the app allowed the company to download data from any Facebook pages related to the user. So, even if you did not download the app, if someone you know did, your data was also collected.

They used this to find information that helped them build campaigns for political candidates. Trump was one of these candidates.

It is a big deal and an example of how damaging it can be to give out personal details online. So, while you might be able to get some reward for disclosing personal information about yourself, it pays to be sure of the company collecting the information first.

Word of caution, many sites and online applications collect data and that’s not illegal. A lot of this data harvesting is happening in your browser, using the right plugins and settings there helps a lot. More malicious data collecting activity might happen through malware though, so always use a strong firewall, decent antivirus and a dedicated malware cleaner.

Better be safe than sorry.

The whole personal data abuse highlights another valid point. It is not only your own personal data that must be considered. You also have to consider the data of everyone that you are linked to online. Just look at it this way – 270,000 people downloaded the app.

It’s not a huge number of users by any standard until you realize that it allowed access to data for 50 million other users.

Now, while you might not be sharing any important information on Facebook or other social media, what about your family and friends?

Would they have legal recourse against you if it was found that you downloaded an app without proper forethought? It sounds far fetched, but think of the society that we live in. It is not out of the realm of possibility.

This makes it essential to take cybercrime seriously. Want to learn how to start protecting yourself? Read through our infographic.

Infographic by BestVPNs