This week is Pollution Prevention Week! The EPA has dedicated this week to increasing efforts to reduce and eliminate sources of pollution to prevent damage to the environment, as well as maintain the planet’s resources and move towards sustainability. Pollution prevention is not just something for individuals to think about, however, but companies as a whole. In fact, environmental efforts are a key component of any Corporate Social Responsibility (CSR) program.
CSR requires a company to take responsibility for the impact of its operations and describes the efforts a company makes beyond the legal requirements to improve society as well as the environment. According to a 2016 study involving CEOs, over 65% of the CEOs said that companies are increasingly treating CSR as a core aspect of business rather than a stand-alone side channel.
Research shows that investing in CSR activities can increase product and company credibility, boost sales, help cultivate customer relationships, as well as improve employee retention and attraction.
To learn more about Corporate Social Responsibility and the mutually beneficial initiatives you can create at your company, check out the infographic below created by Norwich University.
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