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5 Tips for Producing a Memorable Small Business Event

March 14, 2018 by Guest Post Leave a Comment

Events play a crucial role in establishing brand identity and promotion for both the small and the large businesses. But for small businesses they play a phenomenal role in brand endorsement and make your business a household name within a very limited time.

Workshops, conferences or networking events – all can be a great way to introduce your brand and market it. But for that you must be able to host an event that the attendees won’t be able to forget anytime soon for all the right reasons.

With the cut-throat competition out there how will you be able to make sure that your event will be able to create the desired impact? To help you with that here are some tips that will be able to make the small business event memorable.

Make it Appealing to the Target Audience – Think about the lifestyle, area of interests and daily challenges of your customer base while deciding what type of event to host. For example if most of your target audience wear suits then you can host a workshop on high quality suits. You will find that unexpected number of attendees have turned up. You can host something targeting the same demographics as most of your customers. Not only that, you can also bring in new demographics with the help of events. Brew tastings can be offered by retail stores to bring in men customers more while a sports bar can offer makeovers to enhance their female following.
Try to Rope in Other Businesses as Partners – Both the businesses can benefit if two non-competitive businesses with more or less the same customer line come together. Each company can endorse the event to their own set of customers and that will allow them to create new customers for the other business. Many businesses have benefitted from such a strategy.
Create an Expense Budget and Stick to It– Especially in regards to that of the food, venue and beverage, events tend to cost much more than the usual small business owners think. You should also consider the licenses and permits that you may need. Once you have created a more or less comprehensive list you can pick out the things that can be improvised by taking something in kind from the sponsors. The more you can work with the other brands the more you can save.
Promote Your Event – Marketing is the key to the success of any event. You should state out the good reasons why people should show up in your event and make it official. Don’t just assume that the benefits are obvious. You should use email marketing and make the social media your platform for letting people know about what you are up to. You can also invite in journalists by letting them know about the event well before time as they are always on deadline and won’t be able to turn up if not informed in advance. Also use online social pre-events for the event promotion.
Make Your Attendees Feel Special – If you want people to talk about your event then you must stand out. For that you must make the attendees feel special and welcome in your event. You should let them enjoy to the core so that they don’t regret coming to the event. You can ask your attendees what kind of flowers they like and can greet them at the entrance with the same. This will add a personalised touch and will be a warm welcome for them. You can also arrange for a fun photo booth where the attendees can have the time of their life by depositing small funds that can be used for charity. The best part is that your event will be covered this way and you can share the pics on the social media that should portray what fun it was to attend your event.

The above are suggested by the top event agency that has created its own niche in this domain by organising a number of successful events for both the big and small businesses.

About the Author

Sawoni Chowdhury is an aficionado of writing. She is an expert writer and blogger and shares her views and opinions on a range of topics such as Lifestyle, Business, Entertainment and lot more. She works with Wonderland Agency, which is among the best event agency in the UK.

The Positive Impact of Web Design on Customer Experience

March 12, 2018 by Guest Post Leave a Comment

One of the greatest misconceptions about the design and visual aspect of your website lies in the fact that it has nothing to do with overall customer experience. In fact, a lot of people in the world of digital business are firmly convinced that there’s nothing that can be improved on their website whatsoever as long as the CTR is high and there is a moderate amount of conversions. To prove just how false this claim is, we need to explore the positive impact of web design on overall customer experience.

Your CTA Immensely Affects Customer Experience

When it comes to your CTA (call-to-action) button, there are many different factors that you have to take into consideration. For instance, its position, the number of CTAs and similar factors all affect your conversion rate. As you can see, all of these come under the umbrella of web design. Surprisingly, even the color of your CTA is capable of making the difference. For instance, through an elaborate A/B testing effort, it was determined that a red CTA button has about 21 percent greater CTR than its green counterpart. Needless to say, for such a small web design change, the difference in customer experience from the user’s point of view is simply more practical.

Sometimes Less is More in Web Design

Another thing worth keeping in mind is the fact that more is not always better. According to one survey, people who were asked to choose between 24 different varieties of jam had about 10 times smaller chance of actually making a choice than those who were asked to choose between 6 different types. In other words, overwhelming your audience with a plethora of choices on your front page might be a bad practice that can set your brand back significantly.

Web Design Impacts Page Load Time

In the introduction, we mentioned responsiveness as a feature of its own, yet it is important to stress the fact that your web design greatly impacts the responsiveness of your website. More elements always mean more HTTP requests, which in turn slows down your website. This is especially troublesome since the majority of your audience expects your website to load within the first 2 seconds and will feel disappointed, even let down, should you fail to meet this expectation. Because of this, investing in responsive website development needs to become one of your top priorities.

Maintaining a Professional Appearance

As a new brand, you do not have the privilege of having people trust you. So, if people don’t trust you, why should they buy from you or subscribe to your blog? Well, unless you find a way to make yourself more presentable, they definitely won’t be willing to do so. Nonetheless, the design of your website, high-responsiveness, testimonials and associations with brands you’ve already worked with might just help you out in this regard. By appearing more professional, your audience will be more at ease during their first interaction with your brand. Later on, you can rely on this successful first interaction as a reference but, for the time being, all you have is this design.

Importance of Brand Consistency

Finally, your website is a crucial part of your online identity and as such it needs to have some features that stand out. We are talking about things like corporate colors, a unique logo or recognizable animations. A few years ago, Coca-Cola launched a unique campaign during the Ramadan, where they removed the logo from all of their cans. Still, every single consumer out there was able to recognize a can of Coke when they saw it, due to the fact that it was still in the same color and had that white curved line in the middle. This is something that your web design can help you achieve and make your brand easier to recognize in the digital world.

Get Ahead

At the end of the day, when it comes to your online presence, every single bit of advantage definitely counts. In a store, people would look at the edifice, examine rafts, evaluate your neatness and create opinions about your staff. On a blog or an eCommerce website, on the other hand, all you can present is your web design. This is why you need to make sure that it’s solid where it counts the most.

About the Author

Tony Solomon is a former LA-based translator turned writer. Currently, he is one of the senior editors at MediaGurus. Tony is well-versed in doing heavy research while striving to write high-quality content for the web. If you want to stay updated with Tony’s latest posts, feel free to follow him on Twitter.

Creating Brand Identity for Small Business

February 19, 2018 by Guest Post Leave a Comment

Brand identity is how a company want their product or service to be perceived in the market place. Therefore business owners are using different elements to present their product to the audience and establish their business as well known. The infographic below from Custom Labels provides an overview of the key elements of building a good brand identity.

customlabels.net

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The Importance of Good Branding to Propel Your Business to the Next Level

December 23, 2017 by Sienna Hoddle 1 Comment

The golden arches, the swoosh tick, a piece of fruit with a bite taken out; we don’t need to even say these brands’ names for you to know who we are talking about.

That’s the holy grail of good branding: design that is simple, memorable and perfectly communicates your brand to masses of people. Branding is more than just an excellent logo, though: great branding is a fully integrated aesthetic theme, embraced across your business. When done correctly, good branding can encapsulate the value of your business to a potential customer, with hardly any words said at all.

Standard practice

It’s rare that a business will have dominion over a particular industry. Where there is money to be made, there are always competitors. This is where, using graphic design, branding can set you apart in the minds of a customer. In lots of industries, a particular colour group or ‘look’ may become an advertising standard, for example, many fashion brands choose to advertise their brand name with black text on a white background. A choice to break these industry design ‘rules’ can elevate your business; making you memorable and identifiable to a potential customer. If your business values are all about disrupting your industry, the choice to re-brand to reflect that communicates to your customers your brand’s status as an innovator and trendsetter.

In contrast, though, embracing the design norms and standards as part of your branding can have the effect of making your business look dependable and authoritative. Some customers are not risk takers and establishing a brand with timeless and reliable values can be reflected in design choices that call upon well-established trends, for instance, many social media platforms embrace the colour blue as part of their logo or interface design.

Brand advocates

Colours, font choices, logos and icons can all become emblematic of your brand and its values, but how you choose to convey your branding can secure customer loyalty. Take, for example, the famous blue Tiffany bag. These gift bags have become iconic, representing more than just a piece of jewellery, but the personal affinity for a brand that drips with elegance, sophistication and that represents longevity and luxury. When a person chooses to purchase something from a brand, there is an opportunity there to create a brand advocate. A brand advocate is created through a customer wanting to associate your brand’s identity with their own. When considering your branding, you must ask, how would you like your business to be perceived? More so, how would you like your customers to be perceived, by advocating for your brand? Creating brand advocates is an essential part of the sales journey for a business that wants to stand the test of time, and generate repeat and future sales.

The difference between branding and good branding

It’s the importance of this creation of identity that makes the distinction between good branding and simply branding such a significant conversation. Branding is simply an identifier; a logo, a brand name, a colour scheme. Good branding is a thoughtfully considered creative process, undertaken by experienced designers who can translate your brand’s values and your vision of your business into aesthetic choices. This can then be reflected across every touchpoint of your customer’s journey. From their first experience of your brand in seeing an ad, to their research of your products on your website, to their familiarity upon receiving your product in packaging and their advocacy of it upon recommendation; that consistency in branding allows for a smooth customer journey.

Through impeccable design and creative thinking, your brand will communicate to your customers exactly what experience you want them to have when interacting with your business.

About the Author

I am Sienna Hoddle. Passionate writer and likes to write about unique travelling ideas and home improvement, Business, Health & Beauty, Technology, & much more.

The Social Media Ad Platforms Cheat Sheet – Infographic

December 21, 2017 by Guest Post Leave a Comment

In today’s digital age, brands with a social media presence are one step ahead from those who don’t. It’s clear that the social media wave isn’t ending anytime soon, which is why businesses must take advantage of it to be ahead of competitors. By giving your brand the social media exposure it needs, you don’t only encourage word of mouth but also creating the opportunity to connect with your customers on a personal level. Adapting social media strategies will allow you to be right where your target audience is and get a better understanding of them.

Social media platforms have become powerful marketing tools, considering that they’re one of the best channels to achieve most cost-effective ways of getting online exposure. For any business, implementing strategies built for brand retention and drive consumer purchase are possible if you connect with your customers on the platforms they’re in. Today, it has never been easier to connect and share information online. This makes it more possible for you to measure and analyze your customer’s feedback and engagement and easily work around these without having to waste time and effort. With social media tools, tracking and analyzing real-time performance and results is made possible with just a click.

There are billions of websites and tools today that make it easy for you to experiment digital marketing for your business. While social media is accessible to everyone, not every content type will be suitable for all platforms. It’s important that you explore the choices of social media sites that you can use to advertise your business, identify which are the ones worth investing in and which aren’t. This social media ad platform cheat sheet from Microcreatives can do the trick to keep you from making the wrong marketing decisions. Better be ahead of your competition and use this knowledge to your advantage.

Infographic created by Micorcreatives

Author Bio

As she makes her way in the digital marketing world as a Content Specialist, she also makes sure that she’s updated with the latest memes and trends among other things. With her inner rapper, Karen pops those headphones in and listens to her R&B and Hip Hop playlist during her long rides to and from the South. She either gets herself a venti cup or two of her fave iced coffee or a cold bottle of beer on a random day. There’s nothing in between.