Rebranding efforts should be rare, as they involve a total reset that can radically change how your stakeholders understand and interact with your company. On the other hand, a brand refresh should be a regular occurrence — a scheduled reviving of your brand through strategic … [Read more...]
11 Clear Signs It’s Time To Rebrand
Every eminent brand requires occasional rebranding. But determining the right moment to rebrand is questionable. There are probably justified reasons that made you believe that maybe it's time for rebranding; however, you still have doubts. As experts in this domain, Alpha … [Read more...]
Do You Need a Company Rebranding? Signs It Is Time to Consider a Change
Announcement Your brand needs to reflect the current state of your company, and a complete company rebranding may be the only way to do it. Making these changes can be difficult, but a solid company rebrand can ultimately improve your bottom line and attract new … [Read more...]
Value of Advertising and Branding
Businesses are putting more money than ever into advertising campaigns and branding projects. Pre-pandemic advertising budgets aren't being matched. They are currently being outstripped as businesses concentrate on positive growth. It was estimated that over $700 billion would … [Read more...]
Personal Branding Basics: 5 Tips for Entrepreneurs to Develop an Authentic and Powerful Presence
Becoming an entrepreneur can be daunting. No one knows who you are, you have no credibility, and people don’t immediately trust you or your new brand. Achieving success as an entrepreneur doesn’t happen overnight, and you’ll likely experience many challenges along the … [Read more...]
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