Starting your small business is an exciting but nerve-wracking time in your life. You want to showcase your professionalism and experience, yet you are not quite sure how to get these traits to come across to your customers. The strategies you use to prove your authority in your … [Read more...]
Meet Your Small Business Needs
Photo by rawpixel.com from Pexels To make your small business thrive, the most important thing to do is to relate to your target audience. Present your brand in a way that they can see, relate to, find useful, and they will be your best possible advertising campaign. Let us … [Read more...]
Christmas Packaging Ideas: How Your Business Can Get Festive
Adding a festive touch to your products during late November (or even earlier these days) to December has a huge number of benefits for your company… besides just being downright fun. Whether your market is young children or middle-aged, receiving a package with a Christmas … [Read more...]
Succeeding With Your Online Retail Store
There are certain business models which do particularly well, and at the moment one of the best has to be e-commerce. Running an online retail store is potentially hugely profitable, and very often you don’t even need much in the way of resources to get it set up in the first … [Read more...]
What Volvo Can Teach Us About Rebranding
For over 72 years, Swedish car manufacturer Volvo had been the epitome of Scandinavian practicality. Way back in 1920s, founders Gustaf Larson and Assar Gabrielsson sat down to design a line of vehicles that would be able to cope with the country’s tough winter climate, … [Read more...]
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