Image Source: Luca Bravo on Unsplash Your business is more than its logo, products, and services. It’s an entire experience. How you promote your business will determine how consumers interact with you. Your brand’s retail experience should encompass everything. This … [Read more...]
Branding a Small Business: 14 Online and Offline Strategies to Build Trust and Authority
Starting your small business is an exciting but nerve-wracking time in your life. You want to showcase your professionalism and experience, yet you are not quite sure how to get these traits to come across to your customers. The strategies you use to prove your authority in your … [Read more...]
Christmas Packaging Ideas: How Your Business Can Get Festive
Adding a festive touch to your products during late November (or even earlier these days) to December has a huge number of benefits for your company… besides just being downright fun. Whether your market is young children or middle-aged, receiving a package with a Christmas … [Read more...]
What Can Entrepreneurs Learn From The Fashion Industry?
As a multi-billion-pound industry, fashion is a business that should be taken seriously. Annual events, like London Fashion Week, have the power to influence culture, with everything from the clothing that’s showcased, to the bespoke marketing campaigns setting new trends and … [Read more...]
Retail Design Tips to Help You Boost Sales
People are visual beings. Simply put, the easiest way to grab someone’s attention is to show them something that carries a lot of visual interest. Be it something very ugly or extremely beautiful and stimulating people are bound to stop and stare (sometimes even … [Read more...]
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