With many social media networks celebrating a decade or more online, there is one puzzling question for business owners and consumers alike: why do so many brands continue to ignore their social media presence? We’ve all seen the accounts in question; the big brands whose … [Read more...]
15 Incredibly Surprising Email Personalization Statistics – Infographic
Let’s face it! Every day we get a lot of emails - work, promos, and even personal ones. As a business, how do you get past the “seen zone” phase in the email? Well, it’s fairly easy! Personalize it! With a bunch of emails in the inbox, a personalized one will surely stand … [Read more...]
Using Social Media to Boost In-Store Sales (Infographic)
Did you know that 74% of people use social media to guide their purchasing decisions? Connecting online efforts to offline store visits is one of the biggest challenges of social media marketing but if you don’t utilize these platforms, you’re leaving money on the … [Read more...]
Why Should you Have a Goal in Business? (Infographic)
According to Murphy’s Law, “anything that can go wrong will go wrong.” In the field of entrepreneurship and business, companies who don’t establish clear and substantial goals fail to plan, and as such, plan to fail. Developing a goal comes from how a business plan presented with … [Read more...]
Biggest Global Cybersecurity Trends in 2018
Cyberattacks are becoming more and more common but are also becoming more complex. New vulnerabilities are being exploited by cybercriminals with the passing years and have made for a more dangerous technological landscape that CSOs and COs all around the world must learn to … [Read more...]
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