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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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How Can You Improve Your Cold Email Reply Rate

June 3, 2021 by BPM Team

Businessman pressing an email button design

An excellently crafted email is a great way to drive conversions and sales in your business, and there are several ways to ensure that you produce only well-crafted emails to send your prospects.  On average, people receive about 50 emails daily. Thus, for your cold … [Read more...]

The Key Differences In B2B And B2C Marketing Automation

May 28, 2021 by BPM Team

Person using macbook pro

The primary goal for any business is to provide a valuable product or service to its customers. But even those with a revolutionary offering will be doomed to fail if they can’t market it properly. In what is becoming an increasingly digital and tech-driven world, automated … [Read more...]

6 Tactics for Account-Based Marketing You Need to Try Out in 2021

April 29, 2021 by BPM Team

Marketing strategy concept

Let’s imagine a world where you don’t waste time trying to sell products to disinterested customers. One minute and you will get a real and valuable client that is ready to buy everything you offer. Furthermore, this user will return to you, and you can make a great deal of … [Read more...]

14 Expert Tips on How to Design the Perfect Email Template

March 16, 2021 by Kevin Adams

Man wearing black suit holding a black pen

People these days get so many emails, and it's tough to read them all. In fact, the average person receives 121 emails a day!  However, email remains one of the best ways to stay in touch and provide information to a lot of people, so you may be wondering how you can … [Read more...]

Why is it a good idea to invest in an email database?

February 18, 2021 by BPM Team

email marketing concept

In order to better understand your customers and the market, you need to have a large database that can be later analyzed for insights and personalization. But when you start building a database, you will mainly have two options, either to build it or buy it. And since the market … [Read more...]

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