If you’re looking for a marketing tactic with the best ROI, look no further than email marketing. It may not be a new method, but it works. In fact, it’s considered the most effective way to engage and convert prospects into customers. This is because your audience has actively … [Read more...]
What is Link Retargeting?
To put it simply, link retargeting is just like traditional ad retargeting. The key difference is that instead of having to send customers to your site, you can display retargeted ads based on the link they click. And it can be any link – not just to your website. Link … [Read more...]
5 Elements of a Successful Email Marketing Campaign
This article contains affiliate links. For more info, see disclosure. With the vast influence of social media, email has no more use in online business marketing, right? Wrong. Any marketing specialist who feeds you this concept either doesn’t know the goldmine that is … [Read more...]
52 Email Marketing Best Practices and Tips We Can Learn From The Beatles
This article contains affiliate links. For more info, see disclosure. It's kind of funny... At SmartMail, we're kind of obsessed with email marketing. And it just so happens that we are all avid music fans. So when we were listening to the Beatles the other day and started … [Read more...]
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