An excellently crafted email is a great way to drive conversions and sales in your business, and there are several ways to ensure that you produce only well-crafted emails to send your prospects.
On average, people receive about 50 emails daily. Thus, for your cold emails to generate results, they need to stand out in the crowd, get read, and cause your recipients to spring into action.
Below are key points for writing effective cold emails and ensuring that your message gets across to your intended recipients.
Email personalization can help you gain insights into the preferences of your prospects. It also allows you to offer tailored messages and demonstrate your knowledge of the recipient, showing them that you did your homework and spent time to have a good amount of know-how of the person you are addressing.
Mention personal information in your emails to generate more targeted messages. The goal is to give individualized treatment to the customer.
For instance, use a person’s given name in the email subject. Nothing gets a prospect’s attention more than reading their name in an email subject.
Do not use the word “Dear” as we are accustomed to writing emails. Using this particular word in the salutation can trigger an email spam filter.
Here’s a template:
I came across an inspiring article you posted on your blog titled [title here]. I found it very inspirational as it tackles the topic from a different point of view.
Since you frequently write about [topic], I thought of reaching out and sharing this article [article title here] that I think will catch your interest. Check this article out [link here] and give me feedback if it can be a good fit for your blog.
Looking forward to your favorable response.
Spend a Good Amount of Time in Research
Your recipient can turn into a precious, income-generating customer. But an easy way to make sure that it does not happen is by letting him know that you never put effort into your outreach, making your emails deleted quickly and thrown into the trash bin of the recipient’s email account.
You do not want to be caught off guard by calling a prospect the wrong name or mistake him/her for the opposite gender. Conduct thorough research about the industry and the business of your recipients, so that you can effectively provide appeal, information, and value at the onset.
So listen to this counsel, which can be one of the most valuable pieces of advice one can get. Research before reaching out. Good research is a must for writing an effective cold email.
Optimize Your Subject Line
The subject lines of your emails need optimization and are often the sole determinant if your recipients will open your emails.
For every email, write several subject lines, just as you would when crafting the perfect title for a blog. Write at least ten subject lines and pick the one that gets your message across in as few words as possible.
When selecting the best subject lines for your emails, emphasize exclusivity. Make your recipients feel that they belong to an exclusive group of people. This approach guarantees that your campaign gets a high click-through rate as no one wants to miss the chance of being part of something special.
Be Direct to the Point
The best sales emails usually consist of five sentences at the most. That is because we assume people are busy, and they receive plenty of emails daily. Thus, the attention they can give is as short as five seconds for each email only.
If your emails do not create interest in your readers within 3 seconds, chances are they will not get read and get deleted right away. Thus, always be direct and state your purpose as quickly as possible.
When composing an email, make sure that your recipients will not spend more than 30 seconds to know your purpose and the pain points you are trying to solve for them.
One fundamental principle of selling is talking about benefits more. For consumers, benefits are more important than features. What they care for more is the benefit you are trying to give them with your products.
When answering queries, always give time to thinking about your prospects’ needs and how your product can help. Ask the following questions:
- Will my product save people’s time and money?
- Will it make life easier for them?
- Will it increase their productivity and bring them more profit?
- Will my product make business processes more efficient?
Do Not Waste Your Time
You want your cold emails to generate value for your business. One of the things you can do to make sure you spend your resources wisely and profitably is identifying unresponsive prospects.
For this, you must give your target prospects the choice to stop receiving cold emails from you. This strategy will help you know the unresponsive (and therefore unprofitable) prospects, so you then can stop allotting your time and stop sending emails to them.
Leads that visit specific product pages and open cold emails are much more likely to eventually become buyers over leads that have gone dormant and do not check your site or your emails.
Also, do not send the same email to a prospect more than once. The rule is to give additional value every time. This way, your audience can see that you can help them solve their problems.
Create a Compelling Call to Action (CTA)
Your recipients are interested in your product, but they do not know how to start the process, or your email is not clear about the steps they should take.
Always include a CTA in your emails. It should be as clear and concise as possible. The strategy not only leads to audience conversion but also audience engagement.
Make your CTAs easy to understand and easy to do. If it takes too many steps or the instructions are confusing, your readers will most likely abandon your page without returning.
Also, create a sense of urgency that they need to take action immediately. If your audience knows they can buy at a later date, they will likely bounce off your page. It will then require more resources to acquire them as a customer. Think about limited offers and deals to drive leads quickly.
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