In 2015, a study by the Business Application Research Centre (BARC) analysed how some of the biggest companies in the world are utilising big data analytics. The study looked at the benefits of big data analytics, the main reasons companies are using it, and the reasons why some … [Read more...]
Small Business, Big Data, and Little Secrets
Big data has been present in the business world for a long time, although it was snowed under piles of paper and locked in dusty filing cabinets. This is a thing of the past now— the economies of scale have pushed many businesses towards prosperity, and new big data platforms … [Read more...]
Challenges Facing The Market Research Industry – Infographic
There are many challenges facing the market research industry, including impactful reporting, technology and data management. About the Author My name is Neil Cary, I work with Surveygoo, an online survey service in the U.K. As part of my work, I love keeping up to date … [Read more...]
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