To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works. What is Sales Marketing? A well-crafted combination of sales and marketing is necessary for successful … [Read more...]
What Is Multi-Channel Approach & How Should You Prepare a Strategy for Your Marketing Campaign?
Long gone are the days when a single radio ad would send customers rushing to a store. Instead, companies must compete with a million distractions before they can direct customers to their products. Luckily, companies also have more ways to contact customers. Often called … [Read more...]
10 Tips for Smart and Effective Lead Management
Depending on the structure and size of your organization, lead management may be a task of marketing or sales or both. Whichever the case, managing leads is crucial to the success of any business. Leads come in and you have to make the most out of them. Besides, as Mark Cuban … [Read more...]
How to Use Big Data to Sell in Account Management
There are few more helpless feelings than seeing a stack of information and numbers that are both difficult to understand and labor-intensive to sift through. Even people who regularly work with big data can get lost in the mire and draw false conclusions. As the number of ways … [Read more...]
What is Sales Channel Marketing Management and Strategy?
The primary goal of a sales team is, of course, sales. Achieving that may be straightforward for small organizations with a clear, single sales channel. However, complex businesses with many sales channels can benefit from a more inclusive approach. A successful multi-channel … [Read more...]