Marketing is the key to business success. Unless you implement a strategy that encompasses the essential elements of marketing, such as public relations, advertising, sales and promotion, standing out from the crowd will be tough. So, here we are in 2018 and things are evolving … [Read more...]
3 Tips for Targeting the Right Audience at the Right Time
It seems that everyone is talking about digital marketing, website personalization, and the value of big data and the Internet of Things when it comes to getting your customers to buy from you rather than your competition. However, one of the most important things you can do is … [Read more...]
7 Ways to Recycle Your Marketing Content
Content is important in the online world because people want this to be an information platform that can help people develop and learn. People should be able to learn about any topic they want, and it’s your job to show them your expertise in your field when they land on your … [Read more...]
5 Elements that Need to Be in Your Marketing Plan
A marketing plan is used to outline your company's marketing strategy, to include tactics, price points, and other useful information. All marketing plans evolve over time. Ten years ago most companies had plans that focused on website creation, especially during the dotcom boom. … [Read more...]
5 Tips for Better Travel Marketing Results
In the travel industry, marketing has its own nuances and fine-grained details. Companies in the travel industry have to appeal to a variety of consumers. You’ve got those who are dreaming of a vacation, some who are already planning and organizing their trip, and then you've got … [Read more...]