One of the best ways to boost your small business into the big leagues is to start focusing on the use of big data. This can sound scary for a lot of smaller businesses, especially ones that haven’t really focused on analytics since the inception of their company. However, … [Read more...]
What is a Customer Data Platform? What is the difference between DMP and CRM?
We all can agree that marketing nowadays relies on data. With that, the customer data platform (CDP) gains momentum quicker than other marketing technology, even though not all marketers are familiar with this technology. A comprehensive data-driven marketing key is … [Read more...]
How to Effectively Implement SCADA Software
An effective supervisory system can save industries a lot of money and boost profitability. However, using property improperly can overwhelm businesses into a pit of cost, delays, and limited performance. SCADA software helps improve operational efficiency; it can also be … [Read more...]
How to Leverage Data Analytics to Fine-Tune Your Business
The amount of information available to us is staggering. From spending habits to purchase patterns and more, there is a lot you can learn about the market, your own business, and your potential customers to capitalize on niche market needs. For your own company, you can use data … [Read more...]
Google Analytics For Insiders
One of today's most powerful website tools is Google Analytics. Using this service is so easy and it's absolutely free! Not only do you get a lot of useful information from Google Analytics like traffic details as well as insights on your audience behavior you get to see where … [Read more...]
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