Your event does not have to reach stadium-level capacity for it to be a success. Nevertheless, the more the merrier. Reaching the desired turnout, though, boils down to your ability to market your event. Your social media campaign should include a diverse and varied approach. … [Read more...]
Four Practical Tips For Marketing Your New Brand to Millennials
The Millennial generation has already carved out a unique place in modern society. Broadly defined as anyone born between 1982 and 2004, this populous tech-savvy demographic cohort between the ages of 13 and 35 today fascinates marketers and sociologists alike in the United … [Read more...]
6 Reasons Your Online Business is Failing
Starting an online business seems simple. All you need is a plan and a great website and you’re in business, right? Wrong. Research shows that 90 percent of all online businesses fail within the first 120 days, but you shouldn’t let this discourage you from starting your own … [Read more...]
How to Build a Small-Business Brand
Until recently, when people talked about brands, they were usually referring to large companies that spend millions of dollars on establishing their position within their industry. However, this is no longer the case. Small businesses are also able to create a recognizable brand … [Read more...]
Facebook Marketing for Hotels – Infographic
Social media and the Internet have turned the hotel industry upside down in the last number of years. Smartphones are ubiquitous and people feel empowered to write reviews both good and bad on the likes of Facebook and TripAdvisor about their hotel stays. While this content that … [Read more...]
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