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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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How to Scale a Social Selling Program

November 1, 2017 by Brooke Harper

How to Scale a Social Selling Program

As your B2B business enters a sustained growth phase, it presents you with incredible opportunities to use your resources to reach an expanded pool of customers. You’re in a better position to deliver your value proposition to buyers and decision-makers who were previously … [Read more...]

Lead Nurturing: The What, Why and How

October 24, 2017 by Brooke Harper

Lead Nurturing The What Why and How

If your goal is to truly excel in sales – be the best salesperson that you can be or put together the most effective sales team – you have to get to the heart of the craft. What drives sales? Why would people buy from you, and not from your competition? Why do they stay despite … [Read more...]

6 Costly Lead Management Mistakes Derailing Your Sales Efforts

October 17, 2017 by Brooke Harper

6 Costly Lead Management Mistakes Derailing Your Sales Efforts

How the lead management process is handled influences how sales are made — or even if they are made. An established process should not only increase the company’s bottom line but also produce the most appropriate solutions for a customer’s needs. Without effective lead … [Read more...]

How To Track And Validate Website Sales Leads By Marketing Channel

June 16, 2017 by BPM Team

Business process and strategy on virtual screen

One of the best parts of online marketing is the level of information available to you. You can tell when most people visit your website down to the precise minute of the day. You can tell which keywords deliver the most visitors to your site. You can know exactly how many people … [Read more...]

10 Ways to Improve Your Sales Performance (Infographic)

March 22, 2017 by Garret Norris

10 Ways to Improve Your Sales Performance (Infographic)

10 Ways to Improve Your Sales Performance (Infographic) Reaching the monthly, quarterly and yearly sales quota is one of the paramount goals of most businesses of each size. For companies that purely relies on sales to sustain its day to day operation, improving this area of … [Read more...]

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