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Business Partner Magazine

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Questions You Can Ask Your Video Production Company Before Designing an Explainer Video

June 22, 2021 by Kevin Adams

Inluencer vlogger working on table video camera

Including an explainer video on your website is one of the best ways to attract visitors to your business pages. While text content is highly crucial for a website, an audio-visual medium can engage a potential customer for longer periods and assure higher chances of … [Read more...]

5 Tips for Launching a Successful SMS Marketing Campaign

May 17, 2021 by BPM Team

Person using smartphone

When it comes to marketing a business, one channel that tends to be overlooked is SMS marketing. Text messages are becoming an increasingly popular means of communication in the digital marketing world. Consumers are constantly on their phones, so it's no wonder SMS marketing is … [Read more...]

8 Tips for Tracking and Measuring Your Influencer Marketing Campaigns

May 3, 2021 by BPM Team

Woman working in front of her laptop while holding her mobile phone

Influencer marketing is a popular marketing strategy. On average, companies make back more than five dollars for every dollar they spend on influencer marketing. If the products you are selling visually appeal to the younger demographic, then the chances of success are even … [Read more...]

Why is it a good idea to invest in an email database?

February 18, 2021 by BPM Team

email marketing concept

In order to better understand your customers and the market, you need to have a large database that can be later analyzed for insights and personalization. But when you start building a database, you will mainly have two options, either to build it or buy it. And since the market … [Read more...]

3 Common Reasons New Businesses Have Financial Difficulties

February 9, 2021 by Contributed Post

Man holding hands on his notebook with colorful sketches while sitting at the wooden desk

When you start a new business, one of the skills you need to learn very quickly – and ideally a skill you will already have – is money management. Get this right, and even the lean times at the start of your business adventure will be possible to get through. Get it wrong and … [Read more...]

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