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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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Rise Above the Crowd: 6 Effective Strategies to Make Your Business Stand Out in Promotional Campaigns

February 21, 2023 by BPM Team

Marketing manager on business meeting

In today's competitive business world, making your brand stand out from the crowd is more important than ever. However, with so many businesses vying for consumers' attention, creating a promotional campaign that truly resonates with your target audience can be a challenge. In … [Read more...]

How To Increase Black Friday ROI With Funnel Vision

February 15, 2023 by BPM Team

Woman working in front of her desktop

When creating Black Friday campaigns, most retailers focus on generating additional sales. This is quite a short-sighted approach to ensure a rapid and large increase in revenue. By doing so, however, you are losing sight of the value that could provide you with much greater … [Read more...]

6 Creative Ways To Improve Your Brand Awareness

February 10, 2023 by BPM Team

Increase brand awareness text on screen.

Building brand awareness is an essential part of your business. After all, even if two products are in the market with the same price but different brands, you will likely take the one from the brand you recognize. However, establishing brand awareness can be challenging. … [Read more...]

5 Mistakes Advertisers Should Avoid in a Slow Economy

January 20, 2023 by Venkata Bhonagiri

ADVERTISING concept on a screen

Avoid using scare tactics in advertising: Consumers may feel anxious about their financial situation during a slow economy. Advertisements that use fear-based messaging, such as warnings about the consequences of not buying a product or service, can exacerbate these feelings and … [Read more...]

Ways To Increase Brand Awareness For Your Business

December 19, 2022 by BPM Team

Designers brainstorming about business branding

Brand awareness is an important part of any business's marketing strategy. Increasing brand awareness involves engaging with customers and the public, developing content that resonates with them, and using advertising and promotional activities to spread the word about your … [Read more...]

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