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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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8 Types of Online Advertising Alternatives to Google Ads for Driving Traffic and Leads

March 7, 2022 by BPM Team

Man viewing ads on mobile phones while drinking coffee on the desk

Online advertising alternatives expand as the internet evolves. There are numerous sorts of advertising platforms other than google ads that can be used in a digital marketing strategy nowadays. It's critical to keep up with the latest trends, approaches, and strategies as the … [Read more...]

6 B2B Marketing Tips for a Successful Campaign

March 1, 2022 by BPM Team

B2B Business To Business Transaction

There's no question that to be successful in B2B marketing, you need to be strategic and think outside the box. If you're looking for some great ideas, we'll discuss some tips to understand better what works in the B2B marketing world. From social media to B2B lead … [Read more...]

Merits and Demerits of Direct Marketing

January 31, 2022 by BPM Team

Woman sitting in front of the table

Evidence has it that highly targeted marketing is still effective. What happens when you are interrupted by a positive message? The interruption has two contradicting effects; if you are interested in the idea or product, you will be impacted positively. Conversely, if not … [Read more...]

How To Create A Law Firm Marketing Campaign

November 26, 2021 by Sandra Hinshelwood

Law concept on virtual screen

This article contains affiliate links. For more info, see disclosure. Creating a marketing campaign is essential to establish your law firm’s unique brand identity within the highly competitive legal practice industry. The many law firms in existence today have the advantages … [Read more...]

A Guide to Choosing the Appropriate Tools for ABM

October 29, 2021 by Kevin Adams

Businessman working in his laptop in a modern office

What strategies can you use to keep track of your prospects and customers without falling into the trap of using outdated methods? This is where account-based marketing comes in. Account Based Marketing (ABM) increases your reach by focusing on specific accounts rather than … [Read more...]

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