Evidence has it that highly targeted marketing is still effective. What happens when you are interrupted by a positive message? The interruption has two contradicting effects; if you are interested in the idea or product, you will be impacted positively. Conversely, if not … [Read more...]
How To Create A Law Firm Marketing Campaign
This article contains affiliate links. For more info, see disclosure. Creating a marketing campaign is essential to establish your law firm’s unique brand identity within the highly competitive legal practice industry. The many law firms in existence today have the advantages … [Read more...]
A Guide to Choosing the Appropriate Tools for ABM
What strategies can you use to keep track of your prospects and customers without falling into the trap of using outdated methods? This is where account-based marketing comes in. Account Based Marketing (ABM) increases your reach by focusing on specific accounts rather than … [Read more...]
In The Age Of Digital, Shall We Use Direct Mail?
In the age of digital technology, it makes sense for businesses to follow their customers online. The pandemic has shown that customers are ready to embrace digital communication and interaction strategies. Therefore, a digital marketing plan is a no brainer to build success. … [Read more...]
How to Choose the Best Blogger Outreach Tools for Campaign Management?
As a blogger, your primary goal may be to boost your viewer engagement rates. Unfortunately, it isn’t enough to keep posting relevant, engaging, and high-quality content consistently. Without effective optimization and the use of innovative blogger outreach tools, your content … [Read more...]
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