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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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5 Ways to Make Your Email Marketing More Effective

June 29, 2021 by BPM Team

Woman with smartphone and email icon

If you’re a business owner, you will have undoubtedly invested money and time into developing an email marketing strategy. This can be a powerful way of engaging with customers and increasing traffic to your website. However, sending an email only to get little to no response can … [Read more...]

3 Content Marketing Strategies that will Increase your Conversion Rate

June 28, 2021 by BPM Team

Content marketing flowchart hand drawing on blackboard

Research shows that content marketing drives more than 7.8x higher site traffic, which also only means more conversion rates. That is how much potential doing content marketing right has. This makes content marketing one of the key strategies that you should include in your … [Read more...]

How To Market And Promote Beverages

June 10, 2021 by Contributed Post

Man and woman holding soda cans

So… you’ve finally come up with the perfect restaurant/bar formula, created jazzy beer mats and packaging that appeal to the millennials and received interest from well-known investors in the food industry. This is, for sure, an ideal recipe for success in these competitive … [Read more...]

How Can You Improve Your Cold Email Reply Rate

June 3, 2021 by BPM Team

Businessman pressing an email button design

An excellently crafted email is a great way to drive conversions and sales in your business, and there are several ways to ensure that you produce only well-crafted emails to send your prospects.  On average, people receive about 50 emails daily. Thus, for your cold … [Read more...]

The Key Differences In B2B And B2C Marketing Automation

May 28, 2021 by BPM Team

Person using macbook pro

The primary goal for any business is to provide a valuable product or service to its customers. But even those with a revolutionary offering will be doomed to fail if they can’t market it properly. In what is becoming an increasingly digital and tech-driven world, automated … [Read more...]

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