As an entrepreneur, you are aware that your clients are the lifeblood of any business. Therefore, it is important for you to engage with clients. The problem is that there are numerous companies that do not understand the importance of client engagement and insist on using sales … [Read more...]
How to Form a Deeper Connection with Your Customers
Your business won't survive without happy, satisfied customers. How do you turn a one-time transaction into a customer for life? Here are five ways you can create a deeper connection with your customers. Make Them Feel Special Customers don't want to be just a number. They … [Read more...]
5 Ways That Small Brands Can Compete with Larger Brands
Small business owners know that being a small brand in a larger industry can be challenging. It can feel intimidating to compete with brands that have unlimited resources and budgets. These tips can help your small business stand out among a larger crowd. Price … [Read more...]
The Power of Brand Loyalty
Any ambitious business will seek to acquire, maintain or increase market share. Human beings are generally creatures of habit, so we buy a particular brand of toothpaste, develop certain eating habits and observe specific belief systems normally because we were exposed to that … [Read more...]
Branding a Small Business: 14 Online and Offline Strategies to Build Trust and Authority
Starting your small business is an exciting but nerve-wracking time in your life. You want to showcase your professionalism and experience, yet you are not quite sure how to get these traits to come across to your customers. The strategies you use to prove your authority in your … [Read more...]
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