To thrive, a small business needs to practice digital marketing. A digital marketing technique will help your small business create brand awareness. While there are digital advertisements that cost money like TV ads, pay-per-click (PPC) advertising, and radio ads, you can … [Read more...]
Now is the time!
It’s unfortunate that during tough times businesses often neglect or cut back on their marketing. Understandably businesses in all sectors want to save cash, either due to lack of it to start with or to create a buffer should things get worse. Taking your foot off the marketing … [Read more...]
Digital Marketing Channels for Small Businesses
Employing a cost-effective and far-reaching marketing strategy is essential for small businesses to thrive in the online marketplace. There are many different digital channels you can use to market your business. Some of them will drive instant results some will take longer to … [Read more...]
7 Effects of Content Marketing on SEO
“Content marketing is the only marketing left.” These are words from the godfather of modern marketing, Seth Godin. Without great content, all marketing strategies are going straight to the recycling bin. Just as silent rivers run deep, good content marketing does not have to … [Read more...]
5 Important Skills for Content Marketing Copywriters Today
Marketing has gone through a change, and content marketing, particularly, is not quite the same as it once was. Consumers are no longer entertained or persuaded by general appeal content. They are looking for niche content that specifically fits their particular situation. This … [Read more...]
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