Businesses today are collecting data along with all points of the customer journey. Information may include the customer’s interaction on social media, digital clicks, mobile app usage, and more. All the information contributes to a data fingerprint that is unique to the … [Read more...]
4 Marketing Analytics Tips to Grow Your Business
Once upon a time, marketing was almost a finger in the air job. In other words, there wasn't really a statistical approach to how it worked, but it was instead about what individuals "thought" worked best for a business. Suffice to say, it's turned into something of a science. … [Read more...]
Business Analytics Challenges Faced by Small Businesses
Business analytics is not reserved for just the biggest players anymore. Small businesses have the ability to take their data-driven needs to the next level. That’s why we are seeing more small businesses find success than ever before. Armed with powerful new forms of business … [Read more...]
Business Intelligence Vs. Business Analytics
Business intelligence (BI) and business analytics (BA) are two terms thrown around a lot in the business world. They’re also often used interchangeably, but are they really the same thing? The two terms might have slightly different meanings depending on who you ask. This piece … [Read more...]
