The International Association for Business Analytics - IIBA defines business analytics as a set of knowledge, techniques, recommendations, and approaches in discovering a company's needs, problems, and opportunities. With the help of this knowledge, an analyst must research and … [Read more...]
How To Make Proper Use of Business Analytics To Grow Your Business
When it comes to growing a business, it’s important to use every advantage that you have at your disposal. Whether it’s cutting-edge machinery or advanced software, everything that you invest in needs to give you an upper hand and help you advance your business towards its goals. … [Read more...]
Developing Business Model Canvas using Lucid Chart
A business model canvas utilizes nine building blocks to illustrate how an organization delivers value. Use the business model canvas as a diagnostic tool to visualize the current state of a business, especially to show the relative amounts of energy, time, and resources that … [Read more...]
How Your Business Can Benefit from Using Data Analytics Services
Businesses today are collecting data along with all points of the customer journey. Information may include the customer’s interaction on social media, digital clicks, mobile app usage, and more. All the information contributes to a data fingerprint that is unique to the … [Read more...]
4 Marketing Analytics Tips to Grow Your Business
Once upon a time, marketing was almost a finger in the air job. In other words, there wasn't really a statistical approach to how it worked, but it was instead about what individuals "thought" worked best for a business. Suffice to say, it's turned into something of a science. … [Read more...]
