With the entire global populace adhering to the digital order, brands are slowly envisioning newer approaches towards influencer marketing. Covid-19 hasn’t been compassionate towards businesses, making them revisit their marketing strategies in the post-pandemic era. Most … [Read more...]
Crafting a Brand Identity – Pillars for Success
No matter what industry your business is in, there are a few key elements that you will need to tap into to increase your chances of success – your vision, the right team, and a solid brand identity. The words brand, branding, and brand identity are often thrown around and … [Read more...]
Up Close and Personalized: Why Your Social Media Needs Custom Images
The internet is overflowing with generic stock photos: several smiling office workers, students at work, and carefully orchestrated photographs of food. And because our brains process images 60,000 times faster than words, it's important we choose the best custom … [Read more...]
5 Reasons Trade Shows Are Great for Business
Many businesses are increasing their focus on digital marketing efforts and scaling back the budget for traditional marketing campaigns. A 2018 Manifest survey revealed that 64% of marketers planned to invest more in social media this year. As consumers increasingly spend time … [Read more...]
Driving Footfall to Your Business in an Era of Amazon-Sells-Everything
If you happen to have a store on the High Street or a physical business that pales in comparison to Amazon when it comes to online presence, you might be feeling a little despondent. If you have a hard time driving footfall to your store it's nothing strange with that. It … [Read more...]
