Marketing is the key to success with any business, but you need to do it right, else you’re wasting your money. It can be hard to find ways to reach your target audience, and then even harder to grow it, but you can make it easier on yourself! Image source: … [Read more...]
This Is the Difference Between Advertising and Marketing
What's the difference between a Wendy's chicken sandwich and a Chik-fil-a sandwich? They're essentially the same product, but everything else about them, from the restaurant to the packaging, to the experience of buying one is different. If that doesn't make sense, then keep … [Read more...]
What Is OTT Advertising?
We bet that you and most of your friends don’t watch cable TV anymore. It’s true that new technologies replace the old ones and the time of traditional linear TV rapidly comes to the end. Modern audience prefers personalized online content and streaming over old-fashioned … [Read more...]
Telling OTT from CTV: What Are the Principal Differences and Functions?
The world of media is changing rapidly and new trends may occur in a blink of an eye. If you are interested in creative advertising and fresh forms of content delivery, you have definitely met the terms CTV and OTT across the web. Confusion about CTV and OTT is common and people … [Read more...]
Top 5 Explainer Videos in 2020
With the majority of the world going online during this pandemic, it is not a surprise that people have been establishing their businesses to become web-friendly. Online selling is a lot different from marketing your goods in person. That being said, business professionals have … [Read more...]
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