We bet that you and most of your friends don’t watch cable TV anymore. It’s true that new technologies replace the old ones and the time of traditional linear TV rapidly comes to the end. Modern audience prefers personalized online content and streaming over old-fashioned … [Read more...]
Telling OTT from CTV: What Are the Principal Differences and Functions?
The world of media is changing rapidly and new trends may occur in a blink of an eye. If you are interested in creative advertising and fresh forms of content delivery, you have definitely met the terms CTV and OTT across the web. Confusion about CTV and OTT is common and people … [Read more...]
Top 5 Explainer Videos in 2020
With the majority of the world going online during this pandemic, it is not a surprise that people have been establishing their businesses to become web-friendly. Online selling is a lot different from marketing your goods in person. That being said, business professionals have … [Read more...]
5 Things You Need to Know Before Getting Started with PPC
No matter the kind of company you run, or its size, you need to have a good think about where you plan to spend your marketing budget. One of the most effective methods advertisers use is PPC (pay per click). PPC is used by advertisers who pay fees every time one of their adverts … [Read more...]
Benefits of Print Advertising Today
Digital advertising has major benefits that print ads cannot replicate. It is easier to measure the effectiveness of a digital campaign. This is because you can see how many people saw your ad, clicked it, visited your site, and converted. You also have the power to isolate … [Read more...]
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