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Why is website traffic so important? Website traffic drives business growth and is an important indicator of it. It can help a business:
- Generate more leads, obtain more customers, increase conversions
- Improve search engine credibility and SEO
- Receive insight about your audience in order to make informed decisions
- See how effective your marketing is
How to Obtain More Website Visitors
The world has 1.24 billion websites. It is a highly competitive environment but remember, you are not attempting to attract all people who use the internet. Your goal is to get more people from your target audience to visit your website. The following are some basic ways that you can increase how much traffic your website is receiving.
Perform On-Page SEO
Many SEO tactics are available that your Houston SEO professional or you can use on each of the pages on your website to increase their search engine ranks and obtain more visitors. That includes creating high-quality content your audience is looking for and concise meta descriptions for all your web pages. The meta description is displayed below the URL for your page in the search results. When users know what your page is all about they will want to click on the link to find out more.
Getting your website listed in review sites and online directories is another way of increasing the traffic to your site. On most of those websites, there will be a link to your site in your profile, so getting positive reviews and updating your listings is likely to provide you with increasing traffic to your website.
Use Hashtags and Post to Your Social Media Accounts
Use your social media accounts for promoting blog posts and other valuable content that is on your site. That can cause some of your social media friends and followers to visit your website, along with users of their networks who are sharing your content. Add hashtags to your posts that you are promoting to help extend your reach past your network so that other users who are searching for the types of services or products that you offer can discover you.
Use Landing Pages
Design landing that are specific for your offers, like offering a free trial, a free guide download, or redeeming discount codes. Landing pages are an additional traffic source for your website. Also, they contain details that are needed by users for taking the next step and converting.
Target Long-Tail Keywords
Although short-tail keywords get searched for more often, it is harder to rank for these in the search engine. However, when you target long-tail keywords that provide you with a much better chance of being able to achieve higher rankings (sometimes on the first page) for those queries that are specific to your services and products – and higher rankings will bring more traffic to your website. Also, as voice-to-text capabilities and search engines continue to advance, individuals are using phrases that are more specific for their online searches.
Start Email Marketing
Promoting offers and sending newsletters on a regular basis via email is an excellent way of staying in contact with customers and also can help drive traffic to your website. Your site should provide information as well as links to pages on your site where visitors can learn more, through things like offer pages and blog posts. Just be sure to not bombard your readers continuously with emails. If you do that they might unsubscribe from your emails, delete them or disengage with you.
One of the most basic ways of getting more individuals to visit your website is online advertising. Display advertising and paid social media search are great PPC advertising channels that you can provide your website traffic with a boost.
When a micro-influencer publishes a blog post on your website that can help to increase the traffic to your site since most likely they will be share this post with the big audience. That can also help provide you with more varied content and demonstrate to your visitors that you actively participate in your field. Or you can ask the influencer if they will mention your business in one of their round-up posts or reviews, or you could have an interview with an influencer and turn that into a blog post to receive traffic that way.
Participate in an online group as well as websites that relate to your community and business. Comment on social media posts and blogs, answer questions that people post online and participate in conversations that relate to your industry. When you actively participate in your community, it will increase your profile visits and exposure. If there is a link to your site in your social media profiles, then it can be turned into an additional channel for more website traffic. You just need to be sure you engage in a sincere and moderate way and avoid adding links to your site in the comments you leave.
Learn as much as you can from Your Analytics
In your marketing campaigns, use tracked links and check the website analytics on a regular basis. That will allow you to identify which kinds of content and strategies work, which ones could be improved, and which ones not to waste more time on.
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