Let’s face it! Every day we get a lot of emails – work, promos, and even personal ones. As a business, how do you get past the “seen zone” phase in the email? Well, it’s fairly easy! Personalize it! With a bunch of emails in the inbox, a personalized one will surely stand out.
Catch your audience’s attention with personalized emails. There’s a higher chance for them to visit your website and purchase products from your site when you send them emails that are tailor-fit to their needs and wants. Don’t let these words be the only thing to convince you. Get to know your audience and segment your email list so you know what kind of emails to send.
Check out these statistics that are sure to convince you to go out and start implementing it in your next campaign. Find out if your email marketing automation software offers this type of feature so you can start sending out personalized emails today!
About the Author
Kimberly Maceda is a Content Writer for ActiveTrail. She writes for some top online marketing sites and blogging advice on email marketing and marketing automation. Activetrail is a leading provider of professional-grade email marketing and automation software for growing businesses.