At best, sales and marketing teams are acquaintances. At worst, they’re enemies. At least, that’s the situation at most organizations. While a healthy bit of sibling rivalry typically doesn’t hurt, the sales and marketing relationship often suffers from miscommunication—or a … [Read more...]
5 Things You Need to Know about Lead Generation
If your job is connected to marketing or sales, chances are you’ve heard a lot about lead generation. In fact, “lead generation” is one of the most used phrases by marketing experts and you’ve definitely got a chance to hear about it at some point. So, if you’re aiming at … [Read more...]
6 Costly Lead Management Mistakes Derailing Your Sales Efforts
How the lead management process is handled influences how sales are made — or even if they are made. An established process should not only increase the company’s bottom line but also produce the most appropriate solutions for a customer’s needs. Without effective lead … [Read more...]
6 Account Management Tips for Sales Success
Businesses these days put a lot of importance on customer experience–using it to gauge if they are doing better than their competitors. They use industry statistics and customer surveys as a means to gather data like preferences and demands customers want from their … [Read more...]
5 Tips for Hiring Your First Sales Team
When you are running a small company, chances are that your profits will greatly come to depend on the individual effort and prowess of your sales team. You see, somewhere between 35 and 50 percent of all sales go to the vendor that was the first to respond, while the average … [Read more...]
