We earn commissions if you shop through the links on this page. To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works. What is Sales Marketing? A … [Read more...]
What is Sales Channel Marketing Management and Strategy?
The primary goal of a sales team is, of course, sales. Achieving that may be straightforward for small organizations with a clear, single sales channel. However, complex businesses with many sales channels can benefit from a more inclusive approach. A successful multi-channel … [Read more...]
7 Useful Tips for Developing Your Sales and Marketing Strategy
At best, sales and marketing teams are acquaintances. At worst, they’re enemies. At least, that’s the situation at most organizations. While a healthy bit of sibling rivalry typically doesn’t hurt, the sales and marketing relationship often suffers from miscommunication—or a … [Read more...]
5 Things You Need to Know about Lead Generation
If your job is connected to marketing or sales, chances are you’ve heard a lot about lead generation. In fact, “lead generation” is one of the most used phrases by marketing experts and you’ve definitely got a chance to hear about it at some point. So, if you’re aiming at … [Read more...]
6 Costly Lead Management Mistakes Derailing Your Sales Efforts
How the lead management process is handled influences how sales are made — or even if they are made. An established process should not only increase the company’s bottom line but also produce the most appropriate solutions for a customer’s needs. Without effective lead … [Read more...]
