There are many challenges facing the market research industry, including impactful reporting, technology and data management. About the Author My name is Neil Cary, I work with Surveygoo, an online survey service in the U.K. As part of my work, I love keeping up to date … [Read more...]
SMS, Apps or Email? Customer Engagement Strategies Analysed – Infographic
Effective marketing is a core activity for any successful business, and for marketing to be effective, it needs to prompt optimum customer engagement in the right manner and at the right time. The choice between marketing via SMS, email and mobile apps is often a crucial one for … [Read more...]
How to Improve Your Digital Marketing Strategy
It is no secret that if you want to be competitive on the market you have to invest in digital marketing. Luckily, today there are many opportunities for businesses to do so. It is important to think carefully and make smart moves if you want your digital marketing strategy to … [Read more...]
Integrating Online Video into Your Marketing Strategy
We earn commissions if you shop through the links on this page. Everyone knows using video is a shrewd business move, but unpicking video marketing can be challenging. From online video platforms to brand engagement metrics- there’s a lot to take in. How can you begin to use … [Read more...]
The Psychology of Colour
For retailers, shopping is the art of persuasion. When marketing new products it is crucial to consider that consumers place visual appearance and colour above other factors such as sound, smell, and texture. In their article "Color Coded: What Your Favorite Color Says … [Read more...]
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