With digital media growth, what place does in-person marketing have in the marketing mix? With digital marketing, the primary means of promotion for many marketers, one company wanted to assess the marketing tactics currently favoured by UK businesses, in light of the known … [Read more...]
Why should your new business attend an exhibition?
As a new business, making the step to exhibiting can seem daunting. After all, it can come with a fairly big upfront investment so you’ll want to be sure that it can deliver a positive return on investment. Luckily for you, it can. Here are 5 reasons why your new business should … [Read more...]
How can visual features help you sell products?
This article contains affiliate links. For more info see disclosure. Your visual identity paves the way for other forms of marketing. Whether you need a logo, you plan to print out leaflets, or even you want to enhance your marketing strategy online, visual features are … [Read more...]
Summer Preparation for Your Small Business
Summer influences business in many ways. Firstly, it is the time of vacations, so you can expect a lot of your employees to do just that. You – yourself - will need a couple of days during which you will not pay any attention to your business. A lot of your customers are going to … [Read more...]
Shopper Marketing – An Infographic
So you’ve spent a lot of money getting the customer to your store, but have you a clear plan of action for when they arrive? Take a look at the infographic to find out how to maximize potential sales of customers in-store. Sometimes it is the little things that can make a big … [Read more...]
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