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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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5 Effective Marketing Ideas for Startups

November 14, 2017 by BPM Team

5 Effective Marketing Ideas for Startups

When it comes to marketing strategies startups face a unique situation. There can obviously be no growth without employing some marketing strategy. However, most start-ups don’t have the flexibility to experiment with many strategies as everything costs money. As a result, every … [Read more...]

7 Elements That Need to be on Your Landing Pages

November 9, 2017 by Victoria Howes

Image of pretty young lady sitting at the table in cafe and looking at laptop computer.

Landing pages have a variety of purposes, so no two of them are exactly alike. One page could be inviting users to sign up for a newsletter. Another is inviting attendees to register for a conference in Toronto, and yet another is selling safer helmets to cyclists. While the … [Read more...]

How to Scale a Social Selling Program

November 1, 2017 by Brooke Harper

How to Scale a Social Selling Program

As your B2B business enters a sustained growth phase, it presents you with incredible opportunities to use your resources to reach an expanded pool of customers. You’re in a better position to deliver your value proposition to buyers and decision-makers who were previously … [Read more...]

Why You Should Host Corporate Events

October 28, 2017 by Dan McCarthy

Group of employees having business meeting against window

In an age where consumers are reachable via social media, you may wonder why live corporate events are necessary at all. Most CEOs and higher-ups still advocate occasional live functions because it provides a form of consumer engagement that no online method could ever replace. … [Read more...]

Lead Nurturing: The What, Why and How

October 24, 2017 by Brooke Harper

Lead Nurturing The What Why and How

If your goal is to truly excel in sales – be the best salesperson that you can be or put together the most effective sales team – you have to get to the heart of the craft. What drives sales? Why would people buy from you, and not from your competition? Why do they stay despite … [Read more...]

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Innovation in Business MarTech Awards 2024 UK

CorporateLivewire: Innovation & Excellence Awards – Business Publication of the Year

CorporateLivewire: Innovation & Excellence Awards - Business Publication of the Year

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