Launching a product isn’t all that different to sending a rocket into space. There’s a load of lead up, and you’re hoping to reach giddying heights. Sadly, anyone with an interest in space travel will know that craft launches don’t always go to plan. Neither, for that matter, do product releases.
More often than not, releases are liable to disappoint. You could have the most elaborate unveiling going, and still struggle to reach the sales you’re after. This can be a blow, especially given the financial pressure you’ve been under until now. Luckily, NASA picks up and tries again, and you can too.
The thing to remember is that a business launch is rarely the big event you expect it to be. Hoping for fireworks straight away isn’t realistic. You should play the long game, and let your sales grow as you do. That said, a terrible launch could leave you unable to do even that. In that instance, ask yourself whether you’re making the following fatal mistakes.
No one knows your name
Many business owners make the mistake of thinking they don’t need to get their name out until launch day. They imagine that a grand logo unveiling to blow away thousands. Nowadays, though, that just isn’t realistic. If you want to see sales, it’s essential you work to get your name out there months before launch day. That means promoting using your online
No one knows your products
You may want to give little more than teasers about your products before launch day, but that’s another mistake. The fact is that few modern consumers will buy a product they know little about. Instead of going down the secretive route, then, you want to work hard to create a taste for what you’re offering. If you’re offering food or drink, that may work in a literal sense. You may find that investing in food and drink pouches for pre-release samples sees sales soaring. Or, you may want to start a YouTube channel on which you offer product tutorials ahead of release. Either way, you need your customers to know what you’re launching if you’re to stand any chance at success.
No one knows your niche
Even if you do all the above, you’ll struggle to see sales if customers don’t know your niche. They may know your name and product, but they won’t buy it if an existing company offers the same. Which is why your early marketing needs to focus on what you do differently. Include any special features in your by-line on your logo. Show people why you’re unique on that YouTube channel we mentioned. Either way, let them know that you’re doing something no one else can. That way, you can finally ensure that your products reach the stars in no time.
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