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When people enter retail stores, they expect two things: great products and excellent service.
While customers are looking to buy something, they are also going through a shopping experience. As such, the services or assistance they can get while they are inside the shop can make the time they spend on your premises either truly satisfying and memorable, or so unpleasant that they won’t want to return.
Providing the best products and shopping experience, therefore, is crucial if you want to have a successful and profitable retail business.
By providing a satisfactory shopping experience to all your customers, you will be able to build and widen your loyal customer base, which is the backbone upon which retail businesses survive and thrive.
How Footfall Counting Can Change the Retail Shopping Experience
Different tools can be used to help improve your customers’ shopping experience. One example is footfall counting software.
Footfall counting solutions measure and analyze the number of people who walk into your retail store. They provide data that allows you to have a clear idea of how customers behave while on your premises.
With this information, you can make changes in your store and customer service to move consumers to the final stage of the sales funnel and entice them to return.
But how can using footfall software help you make the right changes that will enhance your customers’ shopping experience? Here are four specific ways:
1. Get an Accurate Number of Store Visitors at Any Period
It can be difficult to keep count of the number of people visiting your store every day, especially if you have a busy store.
However, knowing the exact number of people coming through your doors is crucial. It is an important metric that enables you to optimize the performance and success of your retail store.
When you know how many customers are in your store daily, during weekends, or every month, you will have the chance to explore and capitalize on different revenue opportunities.
2. Track Shopper Preferences
With the right footfall counting software, you can have access to data that will deliver vital customer behavior analytics to you. This information can help you identify and monitor your customers’ preferences.
You can use data from the program’s customer behavior analytics to track how customers move around the store. With this, you will be able to recognize their favorite sections and the products they are attracted to or buy the most.
With this information, you can improve your customers’ in-store experiences by optimizing your shop layout to make the popular sections more visible and accessible.
Additionally, with this data, you can provide customers customized shopping experiences. That’s something they will appreciate and find so appealing that they will come again.
3. Know the Exact Customer Conversion Rates
Having several customers in your shop throughout the day is a sign of good business. However, if they are not buying anything, you are failing to achieve your goals.
Data from your footfall counting software allows you to know how many customers actually bought something.
If there is a discrepancy regarding footfall and sales volumes, you can use the data to investigate the reasons behind the low conversion rate. This could be caused by poor customer service or an awkward store layout.
You can then take the necessary steps to correct these issues and provide your customers with a shopping experience that encourages them to buy something.
4. Schedule Staff More Appropriately
The lack of sufficient staff can impact the shopping experience of your store visitors. When customers are unable to find someone who can assist them, or if they end up waiting behind a long cashier queue for a long time, they are unlikely to return to your shop.
Moreover, your customers may feel disappointed and leave your store without purchasing anything, even if they badly need your product.
Since footfall counting software gives you accurate numbers of people visiting your store and filters them by date and time, you can create better staffing schedules. You can then assign more staff during these peak periods, ensuring that all your customers get assistance when they need it and avoid long queues.
Aside from investing in different types of insurance, purchasing the right tech tools can help you grow as an entrepreneur. Using them correctly also ensures you will have a thriving and profitable retail business.
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