• Home
  • Blog
    • Resources
    • Business Partner Magazine Archive
  • About Us
    • Cookie Policy
    • Disclosure Policy
    • Privacy Policy
    • Terms of Website Use
  • Contacts

Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

  • Business Success
  • Marketing
  • Finance
  • Employees
  • Technology
  • Start-up
  • Productivity
  • Communication

How Merchandising Could Make or Break Your Retail Business

May 19, 2021 by BPM Team

Click here to get this post in PDF

Too long to read? Enter your email to download this post as a PDF. We will also send you our best business tips every 2 weeks in our newsletter. You can unsubscribe anytime.

Enter your NameEnter your Email Address
Store sale promotion

Merchandising refers to the promotion and sale of goods in your store. It doesn’t matter if your merchandise consists of clothing or computers; merchandising should be more science than art, though you want displays that look great to help sell your product. And, if you want to improve your sales, you should invest effort in the layout and presentation of goods. Let’s look at how merchandising could make or break your retail business.

It Can Attract New Customers and Get Old Customers to Come Back

Revamping the store’s appearance could attract new customers. Your current customers are likely to come and explore too, and they often buy more than they normally would while browsing the updated store.

If you want to get the best results, start by analysing traffic flow. Know where people go and what they pass by. You could then rearrange the store so that they have to pass through more aisles. Just don’t overdo it or they’ll get so frustrated they go elsewhere. 

For example, you should use shorter gondolas instead of long runs to maximise customers’ exposure to products. Don’t create a maze that people can’t navigate and never use gondolas as a barrier. A better choice is putting perpendiculars in the main aisles, slowing their travel but not preventing them from going where they want to go.

If you’re looking for help with this, companies like CJ Retail Solutions will be able to plan a store re-fit and optimise the layout of your new store. They’re experts in retail display and have been in the business for more than 25 years. By knowing how to position premium products, you can help ensure you are maximising sales.

It Can Increase Sales

Merchandising can get your current customers to buy more if you do it right. It could be as simple as rearranging things so that the logos that attract loyal customers are front and centre. Or you could put the most popular products where they’re more visible, increasing overall sales. This is why stores put new products on endcap displays of aisles when they first come out. 

It Can Increase Your Profit Margins

Merchandising can increase your profit margins as well. A new optimised sales display could increase sales of a given item. Merchandising can also increase the number of impulse purchases. Another point in favour of merchandising is that good display cases and improved store layouts will increase sales without forcing you to cut into your profit margin by offering coupons, discounts, or holding sales. 

It Can Save You Money

Investing in merchandising will do more than increase sales, however. It can save you from expensive wastes of money such as marking down products that are near their expiry date. You can also use display cases and other methods to highlight seasonal items and sell them before the season is over, for instance.

If you want to succeed in retail, it isn’t enough to offer a good selection. You need to know how to present items to sell them quickly without cutting into your profit margins, hence why merchandising is essential.

You may also like: The Importance Of A Clean Retail Front

Image source: Shutterstock.com

Filed Under: Business Goals, Business Success Tagged With: Business Goals, business success, merchandise, promotions, retail

  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • YouTube

Disclosure

We earn commissions if you shop through the links on this page.

Recent Posts

  • Best Practices for Organic SEO in 2023: A Comprehensive Guide for British Businesses
  • Personal Protection Dogs: A Comprehensive Guide for British Dog Lovers
  • Make Money Online: 3 Ways to Boost Your Income with NordFX
  • Understanding Asbestos Management Plans
  • How to Crush Your eCommerce Sales Goals: Top Tactics You Need to Know

Categories

Archives

Digital Marketing Agency

ReachMore Banner

Tags

Accounting apps bitcoin brand business growth business skills business success communication cryptocurrency Customer Service Data design ecommerce Efficiency employees Featured Article finance finances Health and Safety infographic insurance Investing investment legal legal services legal tips Management Marketing marketing strategy Outsourcing productivity property Real estate sales security SEO Social Media software starting a business startup Technology Trading Training website workplace

Disclosure

We earn commissions if you shop through the links on this page.

Digital Marketing Agency

ReachMore Banner

Business Partner Magazine

Business Partner Magazine provides business tips for small business owners (SME). We are your business partner helping you on your road to business success.

Have a look around the site to discover a wealth of business-focused content.

Here’s to your business success!

Copyright © 2023 - Business Partner Magazine·