Freelancing is a great way to independently find your way in the working world. Being your own boss and in control of what work you choose to do – or not do – is seen by many as a luxury and a way of being in charge of your own destiny. But there comes a time in your freelancing career when you may feel you have hit a wall in terms of your career progression. After gradually raising your rates over your years of experience and obtaining a steady income, you reach a plateau in which you simply cannot justify raising your rates any further. Your clients will only pay so much for your work, raising your rates unjustly risks encouraging them to look elsewhere. At this point you have two choices: be content with your current career level and continue as you are or listen to your ambitious instinct and take every opportunity you get to grow and go from being a freelancer to an entrepreneur.
Change your mindset
The first question you must ask yourself as a freelancer is: Do I really want this? As a freelancer, there is no doubt you already have a strong sense of independence and motivation. Becoming an entrepreneur requires an open mind, don’t limit yourself to one thing. Just because you are a freelance graphic designer now, doesn’t mean that it is all you will ever be. As an entrepreneur, it is essential to understand that knowledge of a craft is only one piece of the puzzle that makes up what it takes to have your own business. You may want to sell your creations online or even consult other businesses on how to ensure their designs are at a high standard. The possibilities really are endless.
This progression will not occur overnight so patience is vital. A get-up and go attitude will aid your growth and motivate you to succeed. It is completely normal to feel apprehensive about branching out of your comfort zone but in order to make it as an entrepreneur, you need to be willing to take risks.
Do your research
Starting your own business isn’t something that should be jumped into without doing your research and being sure that it is right for you. There a lot more changes transitioning from a freelancer to an entrepreneur than you might think. As a business owner, you will now depend on others as opposed to just yourself. Tasks such as changing your insurance from freelancer insurance to entrepreneur insurance is just one of the responsibilities you undertake on your journey to becoming a business owner.
Do a trial run
Before diving in and hiring a team of workers, trialling your idea is essential in order to give you a confident idea of whether your idea will work – don’t run before you can walk. By working on projects with a “team”, perhaps of other freelancers, you may want to subcontract them to aid you in finding designers and contractors who may have an interest in your idea. This experience will teach you how to manage a team, work with other and delegate work. Putting your business to the test with real clients will help you identify the positives and negatives of your products or service, ensuring that when your business eventually launches it will run as smoothly as possible. You will also discover if there is a gap in the market for your business.
Three things you need to ask yourself when trialling your business are: Does it work? Does anyone want this? Do I enjoy being in business? There is no shame in changing your business idea or even deciding that the whole thing isn’t for you after a trial run. Making error comes hand in hand with being human – getting something perfect the first time around is a rarity.
Create your brand
If you have successfully trialled your business and know what you need to change and what you need to keep then you’re ready to start branding your business. Identifying your target market is essential. Catering your brand to attract them will inevitably create more business. Trying to be too niche limits your business but casting your net too wide prevents you from being relevant to individuals within that target – finding a happy medium is essential. Research into your competitors brand will allow you to fit into the market whilst remaining unique and standing out from them. Identify everything that will make your brand unique and utilise them as selling points.
Recruit the right team
Businesses are built for people, by people. So it is important you select the right people to help you build your business. You will need to create a process that encourages the right people to want to work for you. You may want to look for experienced workers who need little training, simply briefing on your business. Make sure you think of every department, it’s all well and good bringing in a team of tech experts to design you a flashy website, but without teams for accounting, HR and finance, you won’t be able to take your business anywhere. Becoming responsible for a team of workers is a big step, you must ensure that you calculate sufficient pay and benefits such as insurance and sick pay or your business will not work. You may want to seek legal advice on creating these contracts.
Seeking advisors can also help you take your business to the next level, especially if you are transitioning from being a freelancer.
Target the right clients
Once you have built a team that is up for the job, the hunt to obtain your clients is on. Creating an appropriate marketing strategy with your team will allow you to reach out to the right clients for your business. Advertising will help bring in clients, put a budget aside for what kind of advertising you can afford. Networking is essential if you don’t go out and talk about your new business then who will? You could tell one and create a chain reaction that brings in clients. One thing that’s certain is you don’t know unless you try. The bigger your client base becomes, the bigger your business is.
These steps are the pathway to becoming an entrepreneur. Whatever size your business is, your career will grow to new levels you could never imagine when you started out on your own as a freelancer.
About the Author
Hannah Browne: Born and raised in Nottingham, I’m currently a business student studying in Birmingham trying to make my mark on the world as a freelance writer. I love reading and writing in my spare time, I also play netball and enjoy running.