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Business Partner Magazine

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7 Useful Tips for Developing Your Sales and Marketing Strategy

November 23, 2017 by Brooke Harper

Macbook Pro near headphones

At best, sales and marketing teams are acquaintances. At worst, they’re enemies. At least, that’s the situation at most organizations. While a healthy bit of sibling rivalry typically doesn’t hurt, the sales and marketing relationship often suffers from miscommunication—or a … [Read more...]

What Is the Meaning of Pipeline in Sales and Marketing

November 16, 2017 by Brooke Harper

There are several processes that make (or break) a business. Perhaps the most important of these is the process that goes into your marketing and sales pipeline. This is where your leads turn into customers, where your main revenue comes from. Your marketing and sales … [Read more...]

5 Things You Need to Know about Lead Generation

November 16, 2017 by BPM Team

Part of face of young customer support representative

If your job is connected to marketing or sales, chances are you’ve heard a lot about lead generation. In fact, “lead generation” is one of the most used phrases by marketing experts and you’ve definitely got a chance to hear about it at some point. So, if you’re aiming at … [Read more...]

How to Scale a Social Selling Program

November 1, 2017 by Brooke Harper

How to Scale a Social Selling Program

As your B2B business enters a sustained growth phase, it presents you with incredible opportunities to use your resources to reach an expanded pool of customers. You’re in a better position to deliver your value proposition to buyers and decision-makers who were previously … [Read more...]

Lead Nurturing: The What, Why and How

October 24, 2017 by Brooke Harper

Lead Nurturing The What Why and How

If your goal is to truly excel in sales – be the best salesperson that you can be or put together the most effective sales team – you have to get to the heart of the craft. What drives sales? Why would people buy from you, and not from your competition? Why do they stay despite … [Read more...]

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