The numbers in a typical B2B sales cycle are daunting. Imagine taking an average of 84 days to convert leads into opportunities. Then, it’s another 18 days to work these out into deals – and with only a 6% success rate. This is according to research done by Implisit (now under … [Read more...]
Is selling on Amazon FBA worth it?
It’s very easy to see the opportunity that the Amazon FBA or Fulfillment By Amazon program presents. You send your merchandise to Amazon, and they take care of shipping, handling, and picking out products as they are ordered from your listing on Amazon. The internet’s biggest … [Read more...]
What Every Business Person Should Know About IT Sales & Marketing Tools
With well over 1,000 technology vendors trying to sell some type of marketing technology in more than 40 categories, it’s no wonder that marketing specialists often describe themselves as feeling ‘overwhelmed’. To be sure, the rate of adoption of marketing technology is … [Read more...]
Is Your Sales Data Causing Inaccurate Forecasting?
By definition, forecasting is inexact. It is a data-focused assessment of possibilities; and yes, there is a lot of guesswork involved. The idea is to minimize the guesswork through the systems and strategies you implement – as well as the accuracy of the data you use. If your … [Read more...]
What is the Meaning of Sales & Marketing and Their Advantages?
Is having a great product the only requirement to run a successful business? For most companies, the answer is no. Why? Because generating sales requires potential customers to understand that a product exists, what it does, and why it’s better than a competitor’s offering. The … [Read more...]
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