Merchandising refers to the promotion and sale of goods in your store. It doesn’t matter if your merchandise consists of clothing or computers; merchandising should be more science than art, though you want displays that look great to help sell your product. And, if you want to … [Read more...]
The Many Reasons To Shop Small
The explosion of online shopping is good news for consumers, but it’s not necessarily good news for small and local businesses. Shopping small and supporting local businesses produces a number of benefits not only for the establishments you support but for your community as well. … [Read more...]
The Importance Of A Clean Retail Front
When you have a retail business, you’d know the front of your business speaks volumes. You can liken this to your home’s façade where a first impression can be made, so you'll want this first impression to be a positive one. To bring customers to your store, the front … [Read more...]
How To Successfully Connect With Customers Wherever They Buy
Getting clarity and vision on what a retail business should do in the face of uncertainty and change is no mean feat. Here we aim to provide a heads up and pause for breath. The retail landscape Retailing in the new decade, that is the 2020s, was … [Read more...]
What Customers Want in the Layout of Your Retail Store
If you’re setting up a new brick-and-mortar retail store or remodeling an existing one, it’s wise to design the layout based on customer behavior rather than relying on instinct or guesswork. Sometimes, instincts work fairly well — for example, it’s obvious that long checkout … [Read more...]
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