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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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6 Inspirational Books for Marketing Students

July 23, 2021 by BPM Team

young woman with black hat reading books in the couch

Reading is an essential part of every study process, regardless of the subject. Despite the huge popularity of other forms of information delivery, such as instructional videos, it is through the good old books that we get the major part of the information.  But for a … [Read more...]

4 Tips To Get You Started With Email Marketing

July 23, 2021 by Sandra Hinshelwood

Email marketing concept on laptop

Email marketing consistently wins out over other marketing techniques when it comes to connecting with leads, nurturing them, and converting them into loyal customers. In fact, it has been reported that for every dollar spent on email marketing, a business generates 3,800% ROI. … [Read more...]

How to Generate B2B Leads

July 22, 2021 by BPM Team

two people sitting during day

We know that there are several methods for generating leads for B2B sales. Let's face it: the old approaches are no longer effective. Lead generation, particularly for B2B leads, now necessitates a new strategy. This is not a consumer-to-business game. Your strategies must be … [Read more...]

5 Ways to Work Out If a Marketing Job Is Right for You

July 16, 2021 by BPM Team

Young female marketer using her Ipad in front of her desk

Covid has made an awful lot of people question what they want out of their lives. Some people have opted to move house, town, or city. Some people have chosen to end relationships; some have chosen to bind their relationship by getting married legally. The realisation most people … [Read more...]

Examples of Great Marketing Strategies

July 15, 2021 by BPM Team

Hand holding black minimalistic design tote bag - branding

A marketing plan consists of one or more marketing strategies. It provides the framework around which marketing strategies are created. A marketing strategy lays out how a business will achieve specific goals, including the necessary campaigns, content, channels, and marketing … [Read more...]

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CorporateLivewire: Innovation & Excellence Awards - Business Publication of the Year

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