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Business Partner Magazine

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OTT Breaks New Ground: Why Should Publishers and Advertisers Give It a Tumble?

July 14, 2020 by BPM Team

A tv screen with streaming service

In 2020, consumer behavior transforms dramatically, and so does advertising. This spring, as world was put on pause because of the global lockdown, out-of-home advertising shrank instantly. What is more, social events in the USA and the overall situation in the world shapes the … [Read more...]

How to Use Online Digital Marketing Techniques to Market Your Small Business

July 10, 2020 by Admin

Two people at desk discussing digital marketing technigques for their small business.

To thrive, a small business needs to practice digital marketing. A digital marketing technique will help your small business create brand awareness. While there are digital advertisements that cost money like TV ads, pay-per-click (PPC) advertising, and radio ads, you can … [Read more...]

How to Get Started with Paid Performance Marketing

July 9, 2020 by BPM Team

Two digital marketing experts planning about SEO and link building strategies.

Performance marketing is an umbrella term used to refer to various paid marketing efforts (i.e. advertising) in which the ad publisher or marketer (including marketing agencies) is only paid when a certain action related to performance is completed. These actions include a … [Read more...]

How to develop a successful email list as an eCommerce website

July 8, 2020 by BPM Team

email with notification alert

Not only email lists are important to generate for your ecommerce business but having a large and responsive one is your ticket to any ecommerce business growth. Making sure that you have a good quality list will provide a demand for your products and services. To create a … [Read more...]

Why SEO Is Still Worth It in 2020

June 30, 2020 by BPM Team

A computer screen interface of SEO Search Technology Business Webpage Concept

In the 21st century, search engine optimization (SEO) became a highly efficient marketing strategy. For companies looking to improve their digital presence, appearing on the first pages of search engine results is vital. Regardless of the industry your company is in, you must … [Read more...]

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