With the entire global populace adhering to the digital order, brands are slowly envisioning newer approaches towards influencer marketing. Covid-19 hasn’t been compassionate towards businesses, making them revisit their marketing strategies in the post-pandemic era. Most importantly, the demands have changed, and the role of influencers, as seen by brands, has become more critical than ever.
Credible stats reveal that almost 56 percent of brands are considering TikTok as a part of their existing influencer marketing plan for 2020. Moreover, the rise in TikTok viewership during the first three months of 2020, by almost 23 percent, further validates this insistence.
To sum it up, brands in the post covid19- era will look to increase their visibility by relying on trusted influencers.
Expected Approaches with Guaranteed Success
Unlike random Instagram posts and videos, increasing brand visibility in 2020 will require a more holistic approach towards influencer marketing.
- Include Brand Storytelling
Influencers in 2020 should focus on weaving stories concerning brands, to entice the new and existing clientele. With customers becoming increasingly budget-oriented, they will only consider buying a product or service, if it actually offers essential value to them.
The best way influencers can approach this requirement is by showing that they use the products as daily essentials and have reaped the mentioned benefits of the same. The new approach towards influencer marketing will, therefore, concern trust-building, more than anything else.
- Consider a More Interactive Approach
A majority of influencers used to approach brand integration in an inorganic manner, i.e., mentioning the brand once in a video or image, without credible significance. However, in 2020, the process would be a lot different. For instance, YouTube content creators will have to make product dedicated videos instead of dropping in the brand name, without relevance.
2020 onwards, influencers will have to dedicate a substantial chunk of their time to brand-centric content while engaging the audience with context.
- Live content will be the Key
Talking about interactions, live content will be the next big thing in the influencer marketing arena. Images and videos that have been pre-recorded will cease to be effective, especially with the audience becoming more selective and critical with the purchases.
Prospective clients will prefer brand influencers talking to them directly in the form of open-ended conversations. Besides that, the influx of tools like Instagram, Facebook, and even YouTube Live has made this form of content creation easier than ever. Brands must realize that the audience is becoming extremely aware, and in the coming years, they would like to see unedited and unfiltered content, just to see a more humane side of influencer marketing.
- Add Value
While live content will make the influencers more relatable, they must concentrate on making the videos and posts more rewarding to the audience in general. In the modern era, clients will invest more time with influencers who are giving out some information or knowledge to their followers.
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