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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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How to Devise an Influencer Marketing Campaign That Works

May 19, 2022 by BPM Team

Beauty blogger woman filming daily make-up routine tutorial near camera

By Harrison Jones Influencer marketing can enable you to reach new customers and grow your business when done correctly. But if you're not familiar with the process or don't know where to start, creating a campaign that delivers results can be challenging. Below, we will walk … [Read more...]

What is Influencer Fraud and How Can You Avoid It?

November 19, 2021 by BPM Team

Young woman influencer making a selfie

White collar crime is sadly a recurring theme in modern life, both in movies and the news. Real or not, fraud has always existed. But thankfully, in today’s digital world, some instances of it are more difficult to cover up. As influencer marketing has expanded into a … [Read more...]

8 Tips for Tracking and Measuring Your Influencer Marketing Campaigns

May 3, 2021 by BPM Team

Woman working in front of her laptop while holding her mobile phone

Influencer marketing is the hottest thing in 2021. For every dollar a company spends in influencer marketing, they make back more than 5dollars on average. If the products you are selling visually appeal to the younger demographic, then the chances of success are even higher … [Read more...]

How to Find Brand Ambassadors for Your Business

April 27, 2021 by Contributed Post

Brand ambassasors sitting at a table welcoming customers

A brand ambassador is one of the reasons why customers are more trusting of your products and services. Without them, you would have a hard time gaining credibility and encouraging people to buy from you. In fact, 71% of marketers believe that brand ambassadors such as … [Read more...]

3 Tricks To Social Media Marketing That Can Boost Your Success

April 15, 2021 by BPM Team

Black iPhone 4 on brown wooden table

Working with social media is essentially unavoidable in the modern world of business. Just about every company under the sun is on sites like Facebook, Instagram, and TikTok, and this means that those who want to compete have to work on their own social presence to find success. … [Read more...]

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