White collar crime is sadly a recurring theme in modern life, both in movies and the news. Real or not, fraud has always existed. But thankfully, in today’s digital world, some instances of it are more difficult to cover up. As influencer marketing has expanded into a … [Read more...]
8 Tips for Tracking and Measuring Your Influencer Marketing Campaigns
Influencer marketing is a popular marketing strategy. On average, companies make back more than five dollars for every dollar they spend on influencer marketing. If the products you are selling visually appeal to the younger demographic, then the chances of success are even … [Read more...]
How to Find Brand Ambassadors for Your Business
A brand ambassador is one of the reasons why customers are more trusting of your products and services. Without them, you would have a hard time gaining credibility and encouraging people to buy from you. In fact, 71% of marketers believe that brand ambassadors such as … [Read more...]
3 Tricks To Social Media Marketing That Can Boost Your Success
Working with social media is essentially unavoidable in the modern world of business. Just about every company under the sun is on sites like Facebook, Instagram, and TikTok, and this means that those who want to compete have to work on their own social presence to find success. … [Read more...]
3 Business Trends for 2021 Marketing Students Should Know
Marketing may seem like a straightforward enough field. But in reality, it is full of little nuances and pitfalls. It is the in-depth understanding of what makes your customers tick that separates talented amateurs from real professionals. Most of this know-how comes from … [Read more...]
