"A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is." - Scott Cook In understanding brand awareness, everyone knows that a company is at its peak when customers use a brand name rather than the actual noun. For example, instead … [Read more...]
Why Any Business Needs An Expert To Craft Its Marketing Strategy
Marketing strategy is the keystone of any successful business’s growth plan. The marketing strategy can come in many different forms with different goals. The term ‘Growth Hacker’ is a relatively new term for the industry. A growth hacker is a marketer whose plan revolves around, … [Read more...]
Best Tips for Improving Your Pay-Per-Click Strategy and ROI
As there are more and more online shops, people also tend to purchase all kinds of products online rather than driving to a brick and mortar store. We live in very dynamic times where we constantly rush everywhere; therefore, time has become more of a value than it ever was. And … [Read more...]
9 Best Directory Listings Small Businesses Need to Acquire
Getting your business on top of search engines such as Google is essential in attracting customers and increasing sales. Online marketing often involves expanding your visibility on the search engine and making it easy for customers to find you. One way of achieving this is by … [Read more...]
7 Tips for Creating an Effective Mobile Marketing Strategy
One study suggests that people look at their phones over 75 times a day. It's no secret that people are on their phones more. Smartphones have paved the way for more app creation, which leads people to be on their phones more. That's why mobile marketing … [Read more...]
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