Playlists are the most important options in music marketing today From 0 to 500,000 streams in a week - a place on a popular playlist on streaming platforms, like Spotify, can turn a previously unknown song into a hit. The “playlist effect” is proven by new data that a US … [Read more...]
7-step plan to get initial investment for a franchise in India
Often we come across the term “Franchising”. “Mr. Mehta Dutta is Franchising this brand. He is a Franchiser.” What does this word mean? It is a marketing concept that is taken in by an individual or any organization as a plan to expand his business. It’s a type of … [Read more...]
5 Ways To Successfully Promote Your Business Using Social Media
Over the past few years, social media has grown significantly and become essential for business marketing purposes. Marketing via social media has changed the way we have to think about marketing strategy as it is no longer a one-way conversation. Customers and businesses now … [Read more...]
Boosting Your Online Store Sales In The Lead-Up To Christmas
It’s no secret that online stores have benefitted from the coronavirus pandemic. More than 58% of shoppers said they would shop online during the recent Black Friday sales, but the actual figures could be much higher than that once they fully emerge. But despite this boost, … [Read more...]
Modes Of Integrated Marketing Communications To Capture Target Market
Integrated Marketing Communication (IMC) is applying brand messaging consistently on traditional and other non-traditional channels of marketing. It allows potential customers and clients to interact with your company and brand through the channel they prefer. The knowledge and … [Read more...]
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